Pat McGrath


Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

Daphne hezard wearing Kéji

New name on my radar: Kéji Denim. I discovered this East London-based brand on Monocle’s Daphné Hézard when I bumped into her at Margaret Howell during LFW. Five minutes later she was mobbed by street style photographers snapping this fine ensemble outside the show. Founded by Katie Green (ex LOVE magazine and Net-a-Porter), Kéji Denim is the antidote to skinny jean ubiquity offering up rigid Japanese denim, crafted in Hong Kong.


Vintage Swatch watch
My Swatch obsession continues to be stoked with the news that Sotheby’s has a major Swatch sale coming up. On November 10th, it will be selling a single lot of 4000 items including 1000 early 80s Swatch watches, offered by former Swatch designers, Marlyse Schmid and Bernard Muller. As well as watches there will be prototypes, sketches and technical drawings. See more at


The Store Lexington Street

Alex Eagle’s excellent The Store concept is coming to the Brewer Street Car Park. The Store is the epitome of the perfect concept store, with a studied mix of classic and unknown brands, plus books and lifestyle bits that make you want to stay for hours examining everything. Having first opened at Soho House Berlin, Eagle has been busy refining and rolling out her vision globally. The Store Soho opens early next year.


Pat McGrath launches brand with gold pigment 001

Are we about to see Pat McGrath, The brand? As one of the most influential makeup artists in the industry, she is also responsible for global creative design direction of makeup at Proctor & Gamble. But last week saw glimpses of her first own-name product, a limited edition golden pigment to launch the mysterious ‘Pat McGrath Labs‘. According to The Telegraph it will be available ‘from October’.

WORDS: Navaz Batliwalla/Disneyrollergirl

Menswear AW12 shows get in on the Twitpic action

Some disagree but I found it quite exciting viewing Burberry’s  ‘Tweetwalk’ live Twitpic show and Dolce & Gabbana’s’s Twitpics on my BlackBerry while out shopping yesterday. While the last few seasons have seen fashion editors tweeting first 140-character reports, then blurry Twitpics and the ocasional Twitvid, now the brands themselves are tweeting the action in tandem with (or just after) the shows. (more…)

My-Wardrobe meets Max Factor

Here’s a clever fashion-meets-beauty promotion to take advantage of. My-Wardrobe has hooked up with make-up artist Caroline Barnes and Max Factor to give away a handpicked Colour Elixir Lipstick with selected AW dresses sold between 25th October and 1st November. The special lipsticks (which were previewed by Pat McGrath at the Gucci AW11 show – remember that delicious Mulberry lip?) have been specially colour-matched by Barnes within seven season-appropriate shades.

I was sent a few samples and have been wearing Ruby Tuesday for the last week, brushing on two coats, blotting to a stain, then diluting the effect further with Blistex lip balm. You know how hard it is to get that ‘perfect red’ but this one has come pretty close so I’ll keep on using it.

What I really like though is the  co-branding of this exercise. My-Wardrobe doesn’t sell make-up but this is a simple strategy to engage with beauty-lovers in a useful and novel way (plus the lipsticks are free! Who wouldn’t love that?). Earlier this year, My-Wardrobe did a similar hook-up with OPI, showing off the new summer wedges with OPI’s nail colours in an attention-grabbing editorial.

Anyway, there’s only two days left to take advantage of the offer so if you want in,  pick a dress and expect a free lipstick in your package…