Pat McGrath

On Pat McGrath Gold 001 and bold beauty

pat mcgrath makeup line

Much as I love my safe no make-up make-up, I can’t help feeling we’re about to transition into a more experimental and expressive time for beauty. As with fashion, I feel like we’ve overdone the classic minimalism and now we want some exciting colour and decoration to go with our proverbial white shirts and black cigarette pants. (more…)


Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

Daphne hezard wearing Kéji

New name on my radar: Kéji Denim. I discovered this East London-based brand on Monocle’s Daphné Hézard when I bumped into her at Margaret Howell during LFW. (more…)

Menswear AW12 shows get in on the Twitpic action

Some disagree but I found it quite exciting viewing Burberry’s  ‘Tweetwalk’ live Twitpic show and Dolce & Gabbana’s’s Twitpics on my BlackBerry while out shopping yesterday. While the last few seasons have seen fashion editors tweeting first 140-character reports, then blurry Twitpics and the ocasional Twitvid, now the brands themselves are tweeting the action in tandem with (or just after) the shows. (more…)

My-Wardrobe meets Max Factor

Here’s a clever fashion-meets-beauty promotion to take advantage of. My-Wardrobe has hooked up with make-up artist Caroline Barnes and Max Factor to give away a handpicked Colour Elixir Lipstick with selected AW dresses sold between 25th October and 1st November. The special lipsticks (which were previewed by Pat McGrath at the Gucci AW11 show – remember that delicious Mulberry lip?) have been specially colour-matched by Barnes within seven season-appropriate shades.

I was sent a few samples and have been wearing Ruby Tuesday for the last week, brushing on two coats, blotting to a stain, then diluting the effect further with Blistex lip balm. You know how hard it is to get that ‘perfect red’ but this one has come pretty close so I’ll keep on using it.

What I really like though is the  co-branding of this exercise. My-Wardrobe doesn’t sell make-up but this is a simple strategy to engage with beauty-lovers in a useful and novel way (plus the lipsticks are free! Who wouldn’t love that?). Earlier this year, My-Wardrobe did a similar hook-up with OPI, showing off the new summer wedges with OPI’s nail colours in an attention-grabbing editorial.

Anyway, there’s only two days left to take advantage of the offer so if you want in,  pick a dress and expect a free lipstick in your package…