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& Other Stories

New in: Aw15 accessory edit

marni aw15 accessory edit

It’s that time of year when your eyes crave fashion newness but you don’t necessarily want to go down the full AW15 coat route (even though received wisdom says you should get your coat shopping done in July). The solution? A cheeky little accessory edit. I’m feeling & Other Stories’ chestnutty leather bag and these massive Clergerie clompy sandals paired with Marni’s plaid socks. Yes, I would probably break my neck in the Clergeries (and these Rachel Comey stompers – although kudos to Comey for adding the alpaca sole to help with sock grip) but just humour me for now. I also love the tactile curves of Marni’s ball jewellery along with & Other Stories’ stack of copper rings. I like the combination of something simple with something loud.

SHOP THE EDIT BELOW…

WORDS: Navaz Batliwalla/Disneyrollergirl
MAIN IMAGE: Marni aw15 via Style.com

THE DRG STYLE INDEX: AND OTHER STORIES, HARDY AMIES, MAISON ASSOULINE LONDON

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. AND OTHER STORIES LAUNCHES FRAGRANCE

Moroccan Tea Eau de Toilette from & Other Srories

& Other Stories just gets everything right. It launched its first US store in New York last month to rave reviews and last week entered the fragrance market. There are four eau de toilettes (£26): Moroccan Tea, Punk Bouquet, Fig Fiction and Botanic Whisper. The packaging has a whiff of Maison Martin Margiela about it, with the apothecary bottles and utilitarian white labels. (more…)

Guest post: The newly-launched ‘& Other Stories’ celebrates individual (street) style

No-one does the high street better than the Brits, except possibly the Swedes! Well, H&M in particular. Launching today is H&M’s new brand, & Other Stories. Here’s the verdict from guest contributor, LSN Global retail editor, ALISON BISHOP

So, the new retail concept & Other Stories by H&M has finally launched (in London first, natch), and it seems there is room for another fashion retail concept on the high street. & Other Stories lives up to its premium product pitch in terms of ‘style over fast-fashion’. (more…)

Beauty news: & Other Stories – the beauty booty

Everyone’s getting jolly excited about H&M’s new launch – & Other Stories. Pitched as a brand about ‘style’ rather than ‘fashion’, it’s been seeding videos for the last few weeks and launch day is almost upon us (8th March, Regent Street, London).

I’m interested to see what the beauty offer is like up close. (more…)