Tag Archives: Ostwald Helgason

London Fashion Week AW13: Day five highlights

Posted on by Disneyrollergirl

London Fashion Week has flown by this season, partly due to the new menswear-free, five-day format, and partly because I’ve become much more focused. I’ve traditionally done as many shows as I can at LFW, but these days a) it’s impossible to see everything and b) it’s unnecessary. There are so many other ways to see collections without the battle of 9am starts and seating politics. Instagrams, Vines, live streaming and the almost-instant images uploaded on sites like Now Fashion and the genius GPS Radar app means you can get a pretty good sense of what’s happening without leaving your screen. Continue reading

Who is Ostwald Helgason?

Posted on by Disneyrollergirl

One name kept cropping up last New York Fashion Week that I’d not heard of before. In fact, Ostwald Helgason (Susanne Ostwald and Ingvar Helgason) have been designing for a few years but only now have stepped up a gear. The London-based duo switched strategy and chose to show in New York for AW12 and SS13 and lo, suddenly they’re on everyone’s radar. Continue reading

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