Tag Archives: OPI
Gorgeous pop packaging for the CK One Colour cosmetics line. Bip Ling showed me a couple of these products at the Louboutin party a couple of weeks ago (she’s a CK One ‘insider’) and I liked the chunky design and naive color blocking…
Here’s a clever fashion-meets-beauty promotion to take advantage of. My-Wardrobe has hooked up with make-up artist Caroline Barnes and Max Factor to give away a handpicked Colour Elixir Lipstick with selected AW dresses sold between 25th October and 1st November. The special lipsticks (which were previewed by Pat McGrath at the Gucci AW11 show – remember that delicious Mulberry lip?) have been specially colour-matched by Barnes within seven season-appropriate shades.
I was sent a few samples and have been wearing Ruby Tuesday for the last week, brushing on two coats, blotting to a stain, then diluting the effect further with Blistex lip balm. You know how hard it is to get that ‘perfect red’ but this one has come pretty close so I’ll keep on using it.
What I really like though is the co-branding of this exercise. My-Wardrobe doesn’t sell make-up but this is a simple strategy to engage with beauty-lovers in a useful and novel way (plus the lipsticks are free! Who wouldn’t love that?). Earlier this year, My-Wardrobe did a similar hook-up with OPI, showing off the new summer wedges with OPI’s nail colours in an attention-grabbing editorial.
Anyway, there’s only two days left to take advantage of the offer so if you want in, pick a dress and expect a free lipstick in your package…
This summer is shaping up to be quite the celebration of all things Italian. Prada’s IPO, Firenze4Ever and Versace dominated June, while so far, Masters of Style and Dolce & Gabbana (just launched their own etail site and now stocked at Net-a-Porter and Mr Porter) have taken over July. This weekend sees more Italia loving with the Ellesse heritage pop-up boutique (at 77 Redchurch St, E2) screening stylish Italian movie classics. Adding to the fun, Wah Nails will be on hand to add some suitably colourful cheer to your nails with a special menu of Ellesse-inspired designs (above).
In other nail news, the one woman dynamo that is Sophy Robson has only gone and developed a range of nail art in collaboration with OPI and Sephora! There are also nail art ‘recipes’ and how-to videos as part of the package. How ‘wow’ are these cherry blossom nails?
[Image credit: Cherry Blossom nails via SophyRobson.com]