Tag Archives: online shopping
SO this is the DVF shoppable Google Hangout. It happened in the middle of last night hosted live by Diane Von Furstenberg and Lucky Magazine’s Eva Chen and attended by six fashion fans, plus beauty vlogger Michelle Phan. It’s similar to the hangout that Donatella Versace did for Versus, in that is has a host interviewing a designer about the collection. But this one’s different because it’s shoppable. So kind of like QVC?
It’s very detailed, with Diane giving quite a lot of background and information to the collection. But aside from talking about the collection, the Hangoutees (what do you call Hangout members? Hangouters? Hanger-outers?) ask Diane about being an entrepreneur, style confidence and dealing with haters. If you’ve even seen DVF give a talk, you’ll know this is highly watchable.
If you’re not on Google Plus, it’s quite easy to join up. (And if you do, please do follow my page at Plus.google.com/+Disneyrollergirl) If you’re interested, read my Google Plus post here to find out how it all works and what the deal is with Google Hangouts.
Germany may not have a high street heritage the way we do in the UK but it makes up for it with its online offer. Leading the way is Zalando, the multi-brand etailer which has recently branched out into its own-name line, Zalando Collection. Continue reading
My first introduction to German etailer Zalando came via Uslu Airlines make-up. Trying to find an online stockist for some nail polish a year ago led me to this multi-brand site that also sells a mind-boggling array of international fashion labels. Now, alongside the likes of Equipment, Filippa K, Moschino and Sonia by Sonia Rykiel, it also boasts its own in-house line, Zalando Collection. To celebrate the launch of the second collection I was flown to Berlin to co-host an event with Amlul and Lesmads. Continue reading
According to some research I’ve been doing for a report, young Chinese luxury consumers don’t really wear home grown designers, they prefer the better known status labels like Gucci, Louis Vuitton and Chanel. Continue reading
According to PR director Lauren Stevenson, the My-Wardrobe buyers have worked very hard to make sure 95% of the buy is under the £350 mark and 75% of the buy is under £250. Which is great news if you want ‘everyday luxury’ (the My-wardrobe tagline) at accessible prices. The key SS12 labels for me are Smythson (the stationery has been understandably popular so for SS12 there are bags as well), Carven (who doesn’t love Guillaume Henry’s couture-lite aesthetic?), APC (a new name for SS12), Joseph (on a roll), DVF, Anya Hindmarch and Sophie Hulme.
I had a good nose at My-Wardrobe’s SS12 highlights at their press day, where I also discovered Hermione de Paula, an ex Alexander McQueen print designer whose surreal prints in easy shapes are causing a bit of a stir.
Preen’s ‘couture tee’. “The couture tee is a trend for all our customers to get into,” says Eleanor Robinson, womenswear designer buying manager. “It’s ageless, flatters most body shapes, and fits into the wardrobe easily”
I’ve been trying to get my head around House of Fraser‘s new Houseoffraser.com concept store in Aberdeen’s Union Square. Equipped with iPads, computers and a complimentary coffee bar, this ‘buy and collect’ store seems to be a half way house between conventional ‘bricks and mortar’ shopping and online shopping. Continue reading
Cos has finally launched online, meaning all you non big-city dwellers can now see what all the fuss is about. As modern minimalist as the products and stores, the online operation is stripped right back to basics. Here’s a few things that tickle my fancy… Continue reading
I was chuffed to bits to be invited to Florence for the weekend as a guest of Luisa Via Roma. Taking part in the third Firenze4Ever blogger event, I got to gad about the cobbled streets of Florence, hob-nob with some of my fellow bloggers from around the world, style my own shoot with the first drop of autumn-winter collections, and stuff my face with cake at Mulberry’s book launch tea party. Continue reading