Tag Archives: online shopping
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.
It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.
Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. At the press launch, ShopStyle CEO Brian Sugar told me: “There’s an evolution happening with brands that want to tell their story through content curators instead of more traditional media. Brands are looking at native advertising to target the audiences they want to reach.”
In his presentation, Sugar described ShopStyle’s four key business priorities as mobile, global, discovery and personalisation, adding that shopping via the new ShopStyle app will be a whole lot more personal and social with initiatives such as ShopStyle.it (to make Instagram shoppable) and a video technology partnership with Taggled.
ASK ALISON: WHAT DOES IT ALL MEAN?
Are we looking at a new era of synergy retail where mutually beneficial partnerships like this one work in tandem to reach new audiences? Well yes, ShopStyle has identified the way that consumers ‘snack’ on visual inspiration on their mobiles and made it instantly shoppable via a network of the industry’s top style influencers. At the same time, American Express is facilitating the platform and itself reaching a new audience – the younger, notoriously picky millennials – and doing it in a credible way. The challenge is to keep the content and contributors original and fresh so they don’t get lost in a vast sea of sameness.
The life of a fashion designer is more fascinating (and varied) than ever. Researching and designing the collections is the creative bit but then come the extras; production, promotion, collaborations, not to mention the social media and editorial that have become such solid components of building a brand.
Harrods has decided to explore the mystique around designers and their processes by giving us a behind-the-curtain peek into four British designers and their businesses. Continue reading
Who buys jewellery online? It’s a funny one because you’d think it was such a no-no… for all sorts of reasons. Sizing for one – I never know what my ring size is. And security for another, I’m not sure I’d trust a £5,000 delivery coming through the post and being left with a neighbour (or abandoned on a doorstep as some carriers are wont to do). Then there’s the whole luxe factor; isn’t fine jewellery meant to be experienced in a luxury store with all the pampering that goes with it? Continue reading
Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.
In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? Continue reading
BEAUTY BITS: GLOSSIER, TOPSHOP, L’OREAL MAKEUP GENIUS, KOREA GROOMING, BELLA FREUD LION, YSL BLACK OPIUM, KEVYN AUCOIN
INTO THE GLOSS GETS GLOSSIER
Is Into The Gloss entering into the beauty product space? It sure looks like it. Everyone’s favourite beauty site is leaking sneak previews of ‘Glossier’ on Insta here and on first glance it’s looking extremely enticing… UPDATE! IT’S JUST LAUNCHED! It’s starting with skincare, is fairly affordable and all the deets are at Glossier.com. (No international shipping yet but they’re working on it…) Continue reading
Here’s the latest weekly DRG STYLE INDEX ranking, featuring the brands currently buzzing on on my radar…
1. PAULA GERBASE HEADS TO JOHN LOBB
This is rather exciting news for John Lobb. The British shoemaker, owned by Hermes, has appointed Paula Gerbase as artistic director. I don’t know the full story but I’m guessing the brand wants to expand beyond footwear (Berluti-style), and hiring a buzzy young luxury designer is a good way to do it. Continue reading
This is just me emptying my head of all the nuggets of retail biz info I’ve picked up lately. Continue reading
Buying clothes online isn’t always straightforward. Accessories on the other hand? A different story. Monnier Frères, the accessory etailer has one of the best accessory edits on the web, including Celine sunnies, that Acne box clutch and leathergoods from one of my favourite quiet-luxe brands, Valextra.
When you buy from Monnier Frères you get worldwide delivery in 24 hours and guaranteed free returns within 30 days. If you’re still not sold, I have even better news. I’ve been given an exclusive code for my readers that allows you £80 off when you spend £250. Just enter disneyrollergirl80 in the discount code box when you check out. I very rarely do discounts or giveaways on here but Monnier Frères is a great site worth bending the rules for.
If you’re planning on
selfgifting a handbag or accessory from the likes of Alexander Wang, Chloe, Valentino or any of those other usual lux suspects, you may as well take advantage of this deal. Here are a few suggestions to get you started…
MAIN PIC: Acne smiley clutch, £590
Back in February, I ran a piece on the newly-launched Winser London. An online-to-offline fashion start-up founded by Kim Winser (former CEO of Pringle Of Scotland and Aquascutum), it specialises in luxed-up working wardrobe essentials at a friendlier price point than you’d expect. Supplementing the online offer are pop-up shops, so far in Gerrards Cross and Harvey Nichols. Nine months on, I caught up with Winser to find out how the first year of trading is going, what the challenges have been and what’s next for the brand… Continue reading