Tag Archives: online shopping

Watch this: Harrods Inside The Studio with Matthew Williamson

Posted on by Disneyrollergirl

The life of a fashion designer is more fascinating (and varied) than ever. Researching and designing the collections is the creative bit but then come the extras; production, promotion, collaborations, not to mention the social media and editorial that have become such solid components of building a brand.

Harrods has decided to explore the mystique around designers and their processes by giving us a behind-the-curtain peek into four British designers and their businesses. The Inside The Studio campaign launches this week with Matthew Williamson, followed in the coming weeks by Rupert Sanderson, Antonio Berardi and Alice Temperley. I’ve partnered with Harrods, trailing the crew as they filmed in the studios of Matthew Williamson. On arrival at the industrious Queens Park atelier, I was greeted by a production crew of 11 and a groaning breakfast table overlooked by a supersized photo of Kate Moss and Jade Jagger modelling the designer’s first ever ‘Electric Angels’ collection. Ever since that 1997 debut (rising from the ashes of the 90s minimalist era), I’ve loved the Williamson colour palette, always upbeat and slightly jarring but beautifully so.

As the Harrods crew set up their interview with Matthew and his muse, artistic director Georgie MacIntyre, I busied myself nosing around the studio, pattern cutters, mood boards and just-finished SS15 collection. Outfits were hung on rails ready to be styled with the appropriate jewellery and accessories in preparation for the London Fashion Week show. If you like colour, this looks like a joyous place to work – the bookshelves are colour-coordinated, there are evocative mood boards everywhere and even something as humble as a zip or a cotton reel becomes an excuse for some psychedelic colour-play…

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In the Inside The Studios film, Matthew explains that his brand “has a super-clear DNA, it’s rooted in that sense of a bohemian jet-set sensibility. That’s always the cornerstone and the anchor to every collection. The challenge for me creatively is to move that forward.” Enter Georgie, whose encapsulates the brand with the kind of nonchalance that can rock mismatched prints one minute and a chiffon gown the next. As Matthew told me, “Georgie makes what I do slightly cooler than it would be without her!”

Matthew has become as famous for his legion of famous friends and social media followers as his hyper-natural prints and embroideries. He was late to the social media game but now thrives on the immediacy of the reaction he gets on Instagram. “It’s a pure brand to customer interaction and it’s become such valuable feedback,” he says. It’s interesting to me how designers have put themselves in front of cameras so readily, whether their phone cameras on Instagram, or film cameras for projects like Inside The Studio. Clearly, we all now know the value of storytelling, hence me, Harrods and Matthew Williamson grabbing every last nugget of information and insight as a potential piece of content.

The Inside The Studio campaign continues with more interviews and films to come from Rupert Sanderson, Antonio Berardi and Alice Temperley. Head over to Harrods.com to watch the stories unfold and follow the hashtag #HarrodsInsideTheStudio to join the conversation on social media.

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Words and images: Navaz Batliwalla/Disneyrollergirl.net

*THIS POST WAS PRODUCED IN PARTNERSHIP WITH HARRODS*

Who buys designer jewellery online?

Posted on by Disneyrollergirl

Who buys jewellery online? It’s a funny one because you’d think it was such a no-no… for all sorts of reasons. Sizing for one – I never know what my ring size is. And security for another, I’m not sure I’d trust a £5,000 delivery coming through the post and being left with a neighbour (or abandoned on a doorstep as some carriers are wont to do). Then there’s the whole luxe factor; isn’t fine jewellery meant to be experienced in a luxury store with all the pampering that goes with it? Continue reading

Content meets commerce: Introducing the Harrods.com ‘Inside The Studio’ campaign

Posted on by Disneyrollergirl

Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.

In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? Continue reading

BEAUTY BITS: GLOSSIER, TOPSHOP, L’OREAL MAKEUP GENIUS, KOREA GROOMING, BELLA FREUD LION, YSL BLACK OPIUM, KEVYN AUCOIN

Posted on by Disneyrollergirl

INTO THE GLOSS GETS GLOSSIER

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Is Into The Gloss entering into the beauty product space? It sure looks like it. Everyone’s favourite beauty site is leaking sneak previews of ‘Glossier’ on Insta here and on first glance it’s looking extremely enticing… UPDATE! IT’S JUST LAUNCHED! It’s starting with skincare, is fairly affordable and all the deets are at Glossier.com. (No international shipping yet but they’re working on it…) Continue reading

The DRG Style Index: John Lobb, Paul Smith, Ebay

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, featuring the brands currently buzzing on on my radar…

1. PAULA GERBASE HEADS TO JOHN LOBB

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This is rather exciting news for John Lobb. The British shoemaker, owned by Hermes, has appointed Paula Gerbase as artistic director. I don’t know the full story but I’m guessing the brand wants to expand beyond footwear (Berluti-style), and hiring a buzzy young luxury designer is a good way to do it. Continue reading

Retail remix – thoughts running through my head

Posted on by Disneyrollergirl

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This is just me emptying my head of all the nuggets of retail biz info I’ve picked up lately. Continue reading

Buy it now: The Monnier Frères accessory edit

Posted on by Disneyrollergirl

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Buying clothes online isn’t always straightforward. Accessories on the other hand? A different story. Monnier Frères, the accessory etailer has one of the best accessory edits on the web, including Celine sunnies, that Acne box clutch and leathergoods from one of my favourite quiet-luxe brands, Valextra.

When you buy from Monnier Frères you get worldwide delivery in 24 hours and guaranteed free returns within 30 days. If you’re still not sold, I have even better news. I’ve been given an exclusive code for my readers that allows you £80 off when you spend £250. Just enter disneyrollergirl80 in the discount code box when you check out. I very rarely do discounts or giveaways on here but Monnier Frères is a great site worth bending the rules for.

If you’re planning on selfgifting a handbag or accessory from the likes of Alexander Wang, Chloe, Valentino or any of those other usual lux suspects, you may as well take advantage of this deal. Here are a few suggestions to get you started…

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APC-monnier-freresKenzo-monnier-freresValentino-monnier-freres

MAIN PIC: Acne smiley clutch, £590

TOP ROW: Celine sunglasses, £186; TL-180 circular bag, £238; Eddie Borgo earrings £140
BOTTOM ROW: APC bag, £245; Kenzo iPad case, £114; Valentino clutch, £860

Winser London: progress report

Posted on by Disneyrollergirl

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Back in February, I ran a piece on the newly-launched Winser London. An online-to-offline fashion start-up founded by Kim Winser (former CEO of Pringle Of Scotland and Aquascutum), it specialises in luxed-up working wardrobe essentials at a friendlier price point than you’d expect. Supplementing the online offer are pop-up shops, so far in Gerrards Cross and Harvey Nichols. Nine months on, I caught up with Winser to find out how the first year of trading is going, what the challenges have been and what’s next for the brand… Continue reading

SPOILER ALERT! Selfridges advent calendar and Net-a-Porter beauty box

Posted on by Disneyrollergirl

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It seems Brits love a beauty box, but whether that’s for the handy miniatures or for the Christmassy sense of unpacking all the goodies I’m not quite sure. Anyhoo, here’s two you need to know about if you’re a beauty box fan.

First, Selfridges has launched its Christmas advent calendar (above), which is bigger and better than ever before. SPOILER ALERT: The contents are plentiful and include the following… Continue reading

Watch DVF’s shoppable Google Hangout here

Posted on by Disneyrollergirl

SO this is the DVF shoppable Google Hangout. It happened in the middle of last night hosted live by Diane Von Furstenberg and Lucky Magazine’s Eva Chen and attended by six fashion fans, plus beauty vlogger Michelle Phan. It’s similar to the hangout that Donatella Versace did for Versus, in that is has a host interviewing a designer about the collection. But this one’s different because it’s shoppable. So kind of like QVC?

It’s very detailed, with Diane giving quite a lot of background and information to the collection. But aside from talking about the collection, the Hangoutees (what do you call Hangout members? Hangouters? Hanger-outers?) ask Diane about being an entrepreneur, style confidence and dealing with haters. If you’ve even seen DVF give a talk, you’ll know this is highly watchable.

If you’re not on Google Plus, it’s quite easy to join up. (And if you do, please do follow my page at Plus.google.com/+Disneyrollergirl‎) If you’re interested, read my Google Plus post here to find out how it all works and what the deal is with Google Hangouts.

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