Tag Archives: online shopping

What Asos did next – get ready for the ‘new in’ app

Posted on by Disneyrollergirl

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There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. It cuts away all the clutter, leaving you with only the freshest product deliveries. (You’ll have to wait a little longer though, it doesn’t launch for a few weeks.)

Another thing I discovered at the Asos press day last week was its innovative approach to personal shopping. It has recruited its personal styling team via a combination of their own personal style, styling ability, social feed and dedication to customer service. It makes sense to the Asos customer, who will follow a particular ‘personal stylist’ because they love their aesthetic. Each stylist is set up with their own Asos-approved Pinterest, Twitter and Instagram profiles to engage their followers to the max. The direct and converstional contact of Instagram is a decidedly more engaging tool that traditional methods of enquiry like email, and feels suited to the instant-info expectations of today’s young online shopper. Plus, UK shoppers can choose their favourite stylist for one-to-one shopping advice via the online stylist’s chat feature.

For next season, the product is looking great too. Most impressive are the romantic structured dresses adorned with lace, embroidery and applique. There’s also a good dose of raw-edged denim (90s references will run and run) and jewellery is going strong with delicate single earrings proving to be the ear cuff of SS15…

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WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Navaz Batliwalla/Disneyrollergirl; Instagram

Watch this: Harrods Inside The Studio with Matthew Williamson

Posted on by Disneyrollergirl

The life of a fashion designer is more fascinating (and varied) than ever. Researching and designing the collections is the creative bit but then come the extras; production, promotion, collaborations, not to mention the social media and editorial that have become such solid components of building a brand.

Harrods has decided to explore the mystique around designers and their processes by giving us a behind-the-curtain peek into four British designers and their businesses. Continue reading

Who buys designer jewellery online?

Posted on by Disneyrollergirl

Who buys jewellery online? It’s a funny one because you’d think it was such a no-no… for all sorts of reasons. Sizing for one – I never know what my ring size is. And security for another, I’m not sure I’d trust a £5,000 delivery coming through the post and being left with a neighbour (or abandoned on a doorstep as some carriers are wont to do). Then there’s the whole luxe factor; isn’t fine jewellery meant to be experienced in a luxury store with all the pampering that goes with it? Continue reading

Content meets commerce: Introducing the Harrods.com ‘Inside The Studio’ campaign

Posted on by Disneyrollergirl

Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.

In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? Continue reading

BEAUTY BITS: GLOSSIER, TOPSHOP, L’OREAL MAKEUP GENIUS, KOREA GROOMING, BELLA FREUD LION, YSL BLACK OPIUM, KEVYN AUCOIN

Posted on by Disneyrollergirl

INTO THE GLOSS GETS GLOSSIER

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Is Into The Gloss entering into the beauty product space? It sure looks like it. Everyone’s favourite beauty site is leaking sneak previews of ‘Glossier’ on Insta here and on first glance it’s looking extremely enticing… UPDATE! IT’S JUST LAUNCHED! It’s starting with skincare, is fairly affordable and all the deets are at Glossier.com. (No international shipping yet but they’re working on it…) Continue reading

The DRG Style Index: John Lobb, Paul Smith, Ebay

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, featuring the brands currently buzzing on on my radar…

1. PAULA GERBASE HEADS TO JOHN LOBB

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This is rather exciting news for John Lobb. The British shoemaker, owned by Hermes, has appointed Paula Gerbase as artistic director. I don’t know the full story but I’m guessing the brand wants to expand beyond footwear (Berluti-style), and hiring a buzzy young luxury designer is a good way to do it. Continue reading

Retail remix – thoughts running through my head

Posted on by Disneyrollergirl

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This is just me emptying my head of all the nuggets of retail biz info I’ve picked up lately. Continue reading

Buy it now: The Monnier Frères accessory edit

Posted on by Disneyrollergirl

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Buying clothes online isn’t always straightforward. Accessories on the other hand? A different story. Monnier Frères, the accessory etailer has one of the best accessory edits on the web, including Celine sunnies, that Acne box clutch and leathergoods from one of my favourite quiet-luxe brands, Valextra.

When you buy from Monnier Frères you get worldwide delivery in 24 hours and guaranteed free returns within 30 days. If you’re still not sold, I have even better news. I’ve been given an exclusive code for my readers that allows you £80 off when you spend £250. Just enter disneyrollergirl80 in the discount code box when you check out. I very rarely do discounts or giveaways on here but Monnier Frères is a great site worth bending the rules for.

If you’re planning on selfgifting a handbag or accessory from the likes of Alexander Wang, Chloe, Valentino or any of those other usual lux suspects, you may as well take advantage of this deal. Here are a few suggestions to get you started…

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MAIN PIC: Acne smiley clutch, £590

TOP ROW: Celine sunglasses, £186; TL-180 circular bag, £238; Eddie Borgo earrings £140
BOTTOM ROW: APC bag, £245; Kenzo iPad case, £114; Valentino clutch, £860

Winser London: progress report

Posted on by Disneyrollergirl

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Back in February, I ran a piece on the newly-launched Winser London. An online-to-offline fashion start-up founded by Kim Winser (former CEO of Pringle Of Scotland and Aquascutum), it specialises in luxed-up working wardrobe essentials at a friendlier price point than you’d expect. Supplementing the online offer are pop-up shops, so far in Gerrards Cross and Harvey Nichols. Nine months on, I caught up with Winser to find out how the first year of trading is going, what the challenges have been and what’s next for the brand… Continue reading

SPOILER ALERT! Selfridges advent calendar and Net-a-Porter beauty box

Posted on by Disneyrollergirl

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It seems Brits love a beauty box, but whether that’s for the handy miniatures or for the Christmassy sense of unpacking all the goodies I’m not quite sure. Anyhoo, here’s two you need to know about if you’re a beauty box fan.

First, Selfridges has launched its Christmas advent calendar (above), which is bigger and better than ever before. SPOILER ALERT: The contents are plentiful and include the following… Continue reading

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