As has been breathlessly reported for months, Olivia Palermo is launching a blog. And it arrives next week (read Fashionista’s interview with OP here). As I wrote recently, it’s the natural move for the fashion plate to move into editing her own site and as I also predicted, the focus won’t be purely fashion but lifestyle. Another smart move, there will be ‘click to buy’, not only a way to monetise (I presume it will be an affiliate model) but a good way to research what brands her readers are interested in.
Will you be reading Olivia Palermo’s blog?