NYFW

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

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Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

Tim Coppens’ handsome girls at NYFW SS15

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I’m not all that familiar with Tim Coppens‘ work but I liked what I saw of his SS15 womenswear at NYFW. A little bit Wang, a little bit Tait, it’s continuing on the sports-luxe tip (that’s clearly got plenty of mileage yet) and looks luxurious, technically advanced and just commercial enough. (more…)