Tag Archives: Nowness
One of the best storytellers out there, here’s Francis Ford Coppola talking about his new(ish) hotel, Palazzo Margherita in this 3-minute film on the relaunched Nowness site. Although there’s also some tasty footage of the hotel rooms and grounds, the star of the film* is neither Coppola nor the palazzo, but his 95-year-old uncle Anton. Watch and you’ll see why…
*Update: I had to take the video off as it was autoplaying, so just click the link to watch
Like Cartier, Louis Vuitton has produced a ‘fashion film’ that celebrates the brand’s heritage. Unlike Cartier’s lavish epic of special effects, Louis Vuitton has chosen to tell its story through animation. It’s pretty cool…
The film celebrates the launch of the ‘Louis Vuitton Marc Jacobs‘ exhibition that opens in Paris on Friday. Included in the Marc Jacobs part of the exhibition are a feast of multi media displays including a giant Tumblr page that will show some of the images and objects that makes up Jacobs’ style aesthetic. The Louis Vuitton part highlights the innovation of Louis Vuitton the man, who worked with the newest materials of the time and used design to answer a traveller’s needs (hence a trunk that turns into a bed – sheer genius). While Marc Jacobs has undoubtedly done some great things for Vuitton (hello Sprouse graffiti print), his style of design doesn’t really answer problems in the way that the original Vuitton designer did. I would love to see a guest project where industrial designers create LV fashion items that really have a useful function
other than in addition to making us look pretty.
Loewe has done a lovely job of highlighting three of this year’s biggest macro trends – craft, heritage and luxury – in this short film by Matthew Donaldson for Nowness (ah ‘fashion film’, there’s another tick). Using Richard Avedon’s In The American West as a visual reference (oh to have a copy of this collectable tome), it’s a celebration of the leather workers’ graft and craft in creating the signature Amazona bag. Continue reading