Last week, the New York Times alerted me to the new e-tail site The Modist (‘luxury modest style for extraordinary women’ is its tag line). Although I’m not a religiously modest dresser, I do like a covered-up leg and oversized silhouette, not to mention lots of layers. (more…)
So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.
This time it’s youthful 90s normcore which makes much more sense. (more…)
If you’re in the UK and want to buy American Apparel tube socks, triangle bras or grey marl tees (aka my casual staples), you’ve only one destination now. The only American Apparel London store standing is in Camden since putting its UK business into administration (and we’re not even sure how long that’s open for). (more…)
This summer, I noticed a trend emerging that I couldn’t wait to hit the high street. All the skater boys were wearing too-short jeans, an inch or so above their battered Vans and it’s a look I’ve always loved.
The skinny jeans obsession has peaked so we’re after something new. and as it coincides with Normcore, I’m just going to say it – welcome back Levi’s 501, I’ve missed you.
How I’d like to wear too-short 501s? Exactly like this. If your 501s aren’t this length when you buy them, you can get them altered at the Levi’s store, fast and free (I think mine were done in a day). And the walkable heels showing just a bit of skin are a refreshing change from Tribute-style ankle-breakers (RIP).
[Main pic: Tommy ton/Style.com]