Tag Archives: Normcore
Nike is on a big drive to make things weightless and streamlined, all the better to help you zip through your
workout working week. As such, its Tech Hyperfuse windrunner and new Air Max Lunar1s are a winning combination. I’m not a fitness fan (have I mentioned that?) but I love Nike.
To be honest, it’s mostly about aesthetics for me – cue the faithful-to-the-1978-original styling of the jacket and old school realness of the trainers. But it’s about practicality too, I like to get things done fast, so the feather-weight fabric and non-bulky cut of the jacket enable that when I’m running around town. Plus it packs away to nothing so you can fold it into a teeny handbag with room to spare.
My favourite way to wear Air Max isn’t flashy and fashiony but the opposite. I’d describe it as 14-year-old 90s kid meets Joe McKenna – straight leg jeans (my old black Helmut Langs), boxy tee and a classic men’s jumper from Reiss or J Crew. Normcore may be the buzzword of the moment but essentially it’s just clothes that aren’t trying to be sexy, cute, edgy or anything else.
Buy Nike Tech Hyperfuse at Nike
Buy Nike Air Max Lunar1 at JD Sport
Welcome to the DRG STYLE INDEX, a weekly ranking of brands that have caught my attention. On my style radar this week…
1. IT’S KENZO TIME
I first got wind of Kenzo’s foray into watches six months ago at the Black Frame press day. Now we’re close to the launch of Kenzo timepieces, which are being produced under license but with creative direction under the watch (no pun intended) of Carol Lim and Humberto Leon. Continue reading
Woah, why is everyone in fashion obsessed with Normcore and Acting Basic? These anti-fashion trends could be a reaction to the street-style/overdressing circus, or maybe we’re just tired of agonising over how we look. Plus, sometimes basic Gap tees and Fruit Of The Loom sweats can look as good as clean, serene Celine (well, almost). Continue reading