So what did the smartphone companies do for London Fashion Week? Apple introduced its new iPhone 5s by working with Burberry Prorsum on social media coverage using its iSight camera.
Like this photo from the Burberry beauty booth for example:
— Burberry (@Burberry) September 16, 2013
Yep, that’s me being tweeted from backstage at Burberry – no biggie.
Meanwhile, Samsung sponsored the BFC press lounge and worked with Nicholas Kirkwood on an exclusive case for the Galaxy Note 3. (more…)