Nike

THE DRG STYLE INDEX: Pop Swatch, Apple Watch, Nike Air Max, Issey Miyake X Iitala

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. POP SWATCH RETURNS
Pop Swatch returns
While some watch brands work out how to solve the wearables conundrum, others do what they do best. Example: Swatch, who has just announced the return of the Pop Swatch. Last seen adorning fashionable wrists in the 1990s, these jumbo-sized chunky-faced watches will be coming to a Swatch store near you on 28th April. (more…)

Buy it now: Isabel Marant athleisure pants

Isabel Marant track pants

Back in the day it was a sin to be seen in what we called ‘Adidas two stripe’. Trainers, trackpants, socks – anything that alluded to Adidas or Nike but was procured from Woolworths, M&S, British Homes Stores, or anywhere else not an official Nike/Adidas/insert name of ‘designer’ sports brand here outlet was the biggest fashion crime of all.

Fast forward several decades and how things have changed. Trust Isabel Marant to jump on the ‘athleisure’ trend with this faithful homage to Adidas (more…)

THE DRG STYLE INDEX: WOOD WOOD X DISNEY, A.P.C, LIBERTY, SHANG XIA, NIKE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WOOD WOOD WARPS DISNEY ICON

Disney-x-WOOD-WOOD

Get ready for a very cool Disney collaboration with Danish brand Wood Wood coming to London. Wood Wood chose to stretch and distort classic 30s cartoons of Mickey Mouse, printing the designs on clothes and accessories for men and women. The prints are quite subversive so I’m surprised Disney gave it the go ahead – it’s known for being extremely protective of the brand’s imagery. (more…)

Nike – just did it

Mr DRG is quite the trainer connoisseur, having spent far too much time and money on them during the first wave of sneaker-freakery back in the day. Here’s his guest post on his latest Nike fixation…

Processed with VSCOcam with hb2 preset

I love the way that Nike has been updating classics from its archives over the last few years. Not such a stange statement you might think, but this comes from someone whose mantra is a fixed, ‘don’t mess with a classic, it’s classic for a reason’. Yet Nike is pulling it off, time and time again. (more…)