Tag Archives: Nike
Nike is on a big drive to make things weightless and streamlined, all the better to help you zip through your
workout working week. As such, its Tech Hyperfuse windrunner and new Air Max Lunar1s are a winning combination. I’m not a fitness fan (have I mentioned that?) but I love Nike.
To be honest, it’s mostly about aesthetics for me – cue the faithful-to-the-1978-original styling of the jacket and old school realness of the trainers. But it’s about practicality too, I like to get things done fast, so the feather-weight fabric and non-bulky cut of the jacket enable that when I’m running around town. Plus it packs away to nothing so you can fold it into a teeny handbag with room to spare.
My favourite way to wear Air Max isn’t flashy and fashiony but the opposite. I’d describe it as 14-year-old 90s kid meets Joe McKenna – straight leg jeans (my old black Helmut Langs), boxy tee and a classic men’s jumper from Reiss or J Crew. Normcore may be the buzzword of the moment but essentially it’s just clothes that aren’t trying to be sexy, cute, edgy or anything else.
Buy Nike Tech Hyperfuse at Nike
Buy Nike Air Max Lunar1 at JD Sport
Aaaaand here she is! The much-hyped Net-a-Sporter category has launched on Net-a-Porter and it has a pretty broad edit of product for the seriously sporty or the pretender who wants to look the part (guess which one I am?). Is it me or is the equestrian gear a little bit kinky? I’m all over those riding boots and prim ‘show shirts’. I’m also loving the primary-coloured one pieces from Lisa Marie Fernandez – the deep neckline and high cut legs are perfect.
Here’s an edit I prepared earlier, or click HERE to go to the site.
Summer is when I get (a little bit) more adventurous with colour so I’m well into all the primary brights we’re seeing popping up everywhere. Rich royal blue is an easy choice for the colour-shy as it’s almost a neutral so I’d wear that in a bomber jacket or rain mac (I’m currently looking for the perfect single-breasted mac). My manicure of the moment is Estee Lauder’s Pure Colour in Impassioned, a candy apple red that can skew either formal or casual. I also can’t get enough of Kelly green, especially in a fun print (hello Mother Of Pearl shorts), while a sunny shade of yellow lends itself beautifully to accents – this jolly Fendi key fob for example. Finally, thank you Keep It Chic for alerting me to Thomas Maier’s Cruise 15 collection. You can’t buy it now but as inspiration for a relaxed red suit, it serves very nicely…
Did I mention my love of outlet shopping? Not just any old outlet but one with a good mix of the classic brands that I wear on a regular basis. Like, you know, Gap,Lacoste, Joseph, Nike, Polo Ralph Lauren… And oh look, here they all are at Cheshire Oaks! AKA one of the vast McArthurGlen designer outlets and one I’ve never been to – until now.
McArthurGlen invited me up one sunny Saturday to discover the outlet and work on a video edit of my seasonal fashion picks. Continue reading
There’s just no stopping Nike. Or Liberty. And as for the Nike X Liberty collaboration, it’s now in its 9th season and going stronger than ever. At a special presentation in the Liberty store, I was told that managing the demand is quite a feat, a fine balance between creating interest for the product and over hyping it. (I guess they need to try harder, the collection was almost sold out within three days of hitting the shop floor.) Continue reading
We’re not even two weeks in and it’s already shaping up to be another good year for sneaker heads.
First, the surprise appearance of trainers (in thrice waxed leather or white velvet!) at Tom Ford’s AW14 menswear presentation. In fact the whole Tom Ford collection was casualised (below), so posh trainers aren’t too out of place…
Vanessa Friedman wrote about wearables in the FT yesterday, suggesting that tech companies need to get fashion people on board if they want their wearables to look halfway decent. I’d say Nike is ahead of the curve in this sense, it’s just released its Nike FuelBand SE in a very luxe-looking black version accented with rose gold.
While it’s previous Fuelbands were neon-hued and perfect for the American Apparel-clad youth market, this understated version is more suited to sophisticated millennials and their elders. That’s a lot of boxes ticked…
Andrew Bunney has done the seemingly impossible. That is, take a corporate, uncool brand, (albeit with a killer heritage) and turn out a highly desirable line of product. The result is Roundel, a collaboration with the London Underground, that presents T-shirts, jackets, shirts and even trainers as graphic product that will be as at home on the backs of tourists and cityproud Londoners as design-conscious youth. Bravo Mr Bunney! Continue reading
Dress, Just Cavalli///velvet trousers, Gerard Darel///trainers and socks, Nike
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