Back in the day it was a sin to be seen in what we called ‘Adidas two stripe’. Trainers, trackpants, socks – anything that alluded to Adidas or Nike but was procured from Woolworths, M&S, British Homes Stores, or anywhere else not an official Nike/Adidas/insert name of ‘designer’ sports brand here outlet was the biggest fashion crime of all.
Fast forward several decades and how things have changed. Trust Isabel Marant to jump on the ‘athleisure’ trend with this faithful homage to Adidas (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. WOOD WOOD WARPS DISNEY ICON
Get ready for a very cool Disney collaboration with Danish brand Wood Wood coming to London. Wood Wood chose to stretch and distort classic 30s cartoons of Mickey Mouse, printing the designs on clothes and accessories for men and women. The prints are quite subversive so I’m surprised Disney gave it the go ahead – it’s known for being extremely protective of the brand’s imagery. (more…)
Mr DRG is quite the trainer connoisseur, having spent far too much time and money on them during the first wave of sneaker-freakery back in the day. Here’s his guest post on his latest Nike fixation…
I love the way that Nike has been updating classics from its archives over the last few years. Not such a stange statement you might think, but this comes from someone whose mantra is a fixed, ‘don’t mess with a classic, it’s classic for a reason’. Yet Nike is pulling it off, time and time again. (more…)
Oh, what a busy year it’s proving to be for London’s Dover Street Market. This month marks its tenth year and to celebrate it’s doing what it does best, collaborating with its fashion friends to create more retail excitement than ever.
Let’s not forget, when Dover Street Market opened in 2004 it was the first store of its kind, a weird and wonderful melange of mega-brands, just-emerging designers and street wear – ever changing and always unpredictable. Twice a year it operates its ‘tachiagari‘, shutting up shop for three days while it installs a completely new vision for the new season.
This year, following its tachiagari in July, it’s shaken things up again by adding a scattering of ‘market stalls’ (complete with striped awnings) selling DSM souvenirs to delight the store’s avid retail tourists. (more…)