THE DRG STYLE INDEX: L’Oreal, Pop & Suki, Gosha Rubchinskiy, Creme de la Mer, COS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

LOreal UK Squad Ruth Crilly
I’m not mad keen on phrases like #squadgoals, #slay and #girlboss but I’m making an exception for L’Oreal Paris’s new Brit beauty squad because Ruth Crilly is in it. Ruth (AKA ‘A Model Recommends’) is one of five UK Youtubers who will be creating content for L’Oreal Paris as part of an ongoing partnership. This continues a growing global trend for beauty brands to use digital influencers instead of traditional celebs as brand evangelists. I don’t really know the others but I love Ruth for her down to earth delivery and non OTT approach to make-up (she’s the only one here with natural looking brows for starters). Marketing Week has an interesting interview with L’Oreal’s UK general manager Adrien Koskas on why L’Oreal’s approach to using influencers is different to its competitors. Read it here.


Pop and Suki handbags
I don’t care that there’s a celeb behind them, these bags are cute! And practical. And affordable(ish). Pop & Suki (Waterhouse) is soft launching with these camera bags that transform into mini backpacks and bum bags with the help of a strap or two. Very clever and very sweet. And the business model is straight-to-consumer which sounds oh so modern and millennial. You can order one here.


The new fragrance by Gosha Rubchinskiy
So it’s true about the Gosha Rubchinskiy fragrance. What we know:
It’s $88
It’s out on October 8th (during Frieze in London) before rolling out globally in 2017
It’s for ‘young people’ (translation: unisex)
There’s an accompanying limited edition book
It launches at Dover Street Market in London and the Paris Trading Museum and Comme des Garçons perfume shop in Paris
Read more at WWD.


Creme de la Mer skincolor
Look out for Crème de la Mer’s makeup-skincare hybrid line ‘Skincolor de la Mer‘ that launches next month. This is an emerging beauty category that’s growing because it saves time and delivers so-called ‘anti-aging’ benefits without calling them that (older women don’t like that word). As more brands add in skincare benefits to their make-up, consumer expectations are rising in tandem. I’m a religious user of my Crème de la Mer Reparative SkinTint so if these are anywhere as good as that, they’ll be worth every cent.


COS X Agnes Martin collaboration
Coming soon from COS, a 12-piece collection inspired by the artist Agnes Martin. A collaboration with the Solomon R. Guggenheim Museum (whose Agnes Martin retrospective opens on 7th October), the suitably muted and minimalist collection also lands on 7th October in selected international stores. A percentage of the proceeds from sales in COS stores will be donated to the Agnes Martin Foundation.

WORDS: Disneyrollergirl/Navaz Batliwalla
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Trend report: For Burberry and Jonathan Anderson, art and craft are king

Burberry aw16 Makers House

Craft is trending for SS17 (or is it AW16?) and I don’t just mean complex embroideries and hand tooled leathers. Although, yes, those too. More that designers are celebrating all manner of craft and makers, in particular two of LFW’s most important designers,Christopher Bailey at Burberry and J.W.Anderson’s Jonathan Anderson. (more…)

Introducing my big, fat, anti-fashion book

The New Garconne - How To Be a Modern Gentlewoman

I have some exciting news that I’m finally able to share with you! I’ve spent the last two years working on a personal project that has been as fulfilling as it’s been challenging. Somehow I’ve managed not to breathe a word to anyone online, but later this month it will be unveiled to the world.

OK, it’s not big or fat or even anti-fashion, but I have written and creative directed a book! *Pauses at the enormity of that last sentence.* The New Garconne – How to be a Modern Gentlewoman is being published at the end of September (in the UK, everywhere else it’s about a month later) and in short, it’s an exploration of today’s creative, entrepreneurial woman who appreciates aesthetics, craftsmanship, quality, history and culture. (more…)

Quote of the day: Trey Laird

Kendall Jenner Vogue cover

“I think just step up and do something exciting and idea-driven. Get back to a time when you drove the news, when you created the news rather than, ‘This celebrity is coming out with a project and we shot her in a Dior dress so Dior gets a credit.’ (more…)