svs-games.com

New look

What’s with all the pampering suites at Fashion Week?



Fashion Month seems to have reached an interesting sweet spot of industry and consumer focus. The public has proved just how much it loves to be part of the LFW experience – not just watching the live streams, but actively commenting, sharing and shopping. This we know, but I felt it more keenly than ever this season, due to bigger efforts made to share via technology (hello Topshop ‘be the buyer’ app, Burberry Beauty Booth and Matthew Williamson Vine videos). (more…)



The return of florals and nautical







At last! The bane of any fashion editor’s life, the week-after-week trawl of new season previews is over! The bulk of the high street brands show last, so Arcadia, New Look, River Island and Urban Outfitters have all been unveiled in the last couple of weeks. I must say, I’m usually very picky but on the whole there have been some not-bad-at-all presentations. (more…)



The fast fashion backlash



Cheap chic, doncha just love it? Well actually, no I don’t. Where once New Look, TopShop and H&M ruled, now it’s Primark, Peacocks and George that high street snobs delight in flaunting to their pals – ‘Look, £5 from Primarni!’ Yet, multiply those £5 tops and £10 dresses by 15 (two tops on payday, a quick lunchtime fix frock, another Friday evening frock to wear at the weekend…you see where this is going don’t you?), and that’s around £100 a month wasted on throwaway tat that you’ll be bored of before you’ve got it home. (more…)



Primark vs New Look



Newsflash: Primark’s arrival in Marble Arch is imminent, as the store frontage is up and the battle looks set to commence between Primark and New Look. I’ll be interested to see how they battle it out. Pros and cons…

NEW LOOK
Good points – they have Giles and Lily Allen doing exclusives with them and their new Shoe Heaven range is a massive hit
– they are soon to start selling online
Bad points – merchandising leaves a lot to be desired and those weird trolley things – what the hell are they about?

PRIMARK
Good points – they are so stupidly cheap you can’t not buy something
Bad points – the stupidly cheap bubble is sure to burst as clearly, if it’s cheap it can’t be ethical
– queuing is traumatic to say the least and the mess…can it really be worth it?
-everyone and her granny will be shopping there

Hmm, New Look are winning so far, let’s see how it all pans out…