Tag Archives: Netaporter
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
I love that this exclusive Sophie-Webster-for-Net-a-Porter collection is called Ida. Ida Petersson is Net-a-Porter’s senior shoes buyer who I first met a few years ago when she was at Harvey Nichols. She’s like a bundle of energy in person, so it’s no surprise that she’s a fan of Webster, whose own aesthetic is equally high on the fizzy fun factor. Continue reading
It seems Brits love a beauty box, but whether that’s for the handy miniatures or for the Christmassy sense of unpacking all the goodies I’m not quite sure. Anyhoo, here’s two you need to know about if you’re a beauty box fan.
First, Selfridges has launched its Christmas advent calendar (above), which is bigger and better than ever before. SPOILER ALERT: The contents are plentiful and include the following… Continue reading
Satisfying my love of all things cut-n-paste and collagy, Emma Cook’s AW13 collection has just dropped at Net-a-Porter.com. To celebrate, do enjoy this playful mini-film bursting with trippy cut-out flowers, dinosaurs, crystals, tigers and stellar constellations that reflect the surrealist influences of the collection. (Then nip over to Net-a-Porter to get the look…)
Emma Cook satin bomber, £400
This week’s issue of The Edit from Net-a-Porter is all about lo-fi luxe. I always find it hard to define what my ‘personal style’ is but lo-fi luxe is certainly a good way to describe part of it. I like things that are comfortable and casual but I also appreciate quality and beauty. (In System magazine, LVMH’s Yves Carcelle describes luxury as, “something you want to use two years later, ten years later, a generation later”.) Continue reading
I loved Natalie Massenet’s talk at the Vogue Festival and the way she used Instagram as a modern alternative to a Powerpoint slideshow. Even better, people who weren’t at the festival could follow the presentation independently by viewing her specialy-populated Instagram feed, Nataporter_Mystorysofar (best viewed in the app).
But now Vogue has released some of the videos of the presentations, talks and panel discussions. Watch the Natalie Massenet presentation in full…
This year is all about the personalised gift, whether that’s monogramming, customising or having things made for you completely from scratch. To those I’d add these Chiniti and Parker initial sweaters. Although I love having my name on things, I wouldn’t want it emblazoned across a sweater, but these supersized initials are so big they’re almost abstract.
The navy cashmere sweaters come in one size, which on me is suitably slouchy (I’m a UK 8), and are perfect for weekend afternoons out and about when you want to be warm enough but not bundled in a dozen layers. I usually stick to plain navy, black or grey knits but the contrast of navy with winter white results in a much-needed brightening effect on dull skin. At £350 these aren’t cheap, but they’re made in Italy from Italian cashmere and Chinti and Parker prides itself on its ethical practices.
I also asked about my cashmere bugbear – bobbling cashmere. Chinti and Parker’s Anna Singh’s advice is to “invest in a debobbler. Contrary to popular belief, high quality cashmere still bobbles over time. Our designer uses a blunt razor to keep hers nice and smooth, stretching her sweater out on an ironing board, but even she admits to the odd mishap, so a debobbler* is best.”
Magazines swore they’d never do it. “Editorial is editorial; commerce is commerce,” they chorused. But things are different now. Harper’s Bazaar has just launched Shop.Bazaar.com in preview, a shoppable edit for the Harper’s Bazaar woman. In essence it’s a bit like Net-a-Porter in reverse. It has shoppable content curated via the pages of Harper’s Bazaar by its impeccably-pedigreed editors and is powered in partnership with retailers like Saks Fifth Avenue and Hirshleifers (Harper’s doesn’t hold any inventory itself; its fashion cupboards are big, but not that big), as well as mono-brands like Salvatore Ferragamo. I’ve just signed up so I’m having a play. Will report back…
There has been much talk lately about how the luxury retail landscape is changing and one person who is well ahead of the curve is Carmen Busquets. One of the original investors in Net-a-Porter who also backs other ventures including Moda Operandi, her current baby is Couturelab. Continue reading
The Independent published a story this week about the growth of online trunk shows – Moda Operandi, Net-a-Porter et al giving customers the chance to shop ahead of the season by pre-ordering almost straight from the runway. The analogue version of this is the physical trunk show, more popular in America, but also being used in the UK by smaller retailers and designers to offer their customers a more intimate experience and learn from the feedback. I wrote about this a while ago for Glass magazine and noticed that trunk shows seem to be particularly popular with jewellers. Especially with more expensive pieces, it seems the live shopping experience can add to the emotional value of the piece. This month, contemporary multi-brand jeweller Kabiri is holding weekly trunk shows with a different designer every Thursday where customers can meet the makers and also try out special pieces from their collections.
Owner Nathalie Kabiri says, “although we have a successful online store, you can’t replicate the interaction of meeting the brands personally. We pride ourselves on our close working relationships with designers and decided to hold the series of trunk shows so that our designers can give advice to customers, to help them achieve the perfect jewellery purchase.” One of those designers is Hannah Warner whose darkly gothic aesthetic has earned her commissions from Mugler and Jean-Paul Gauliter. Tomorrow at Kabiri in Marylebone Road, Warner will be launching her gold nail jewellery; thorn-like nail attachments that are applied by a manicurist. These have been much buzzed about since being seen on the Mugler AW12 runway. The following Thursday, British jewellers, Cabinet will hold a trunk show at Kabiri in King’s Road. Although the trunk shows are open to the public, you have to book a place. Find all the details are here.