Welcome to the 21st century Prada.com! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…
I’m all for pyjama dressing, but how to make sure your piped Dolce & Gabbana pjs and brocade Gucci slippers don’t look like you just tumbled out of bed? Easy. First make sure you go for a thicker, luxer class of PJ, so look at Dolce, Marni, Dries van Noten and Gucci. You can try wearing actual pyjamas for day wear, but let’s be honest, this requires a certain nonchalance to pull off. (more…)
Net-a-Porter is becoming the go-to site for fine jewellery brands who want to jump in the e-commerce pool or expand their digital reach. An ideal hand-holding partner, it covers all the bases from having a rock solid back end, inspirational editorial, a global reach and a great relationship with influencers.
Yesterday, Tiffany & Co announced a collaboration with Net-a-Porter slated for 27th April* which will centre around selling the popular T By Tiffany line (more…)
New season klaxon! Fact: no other site manages to make its ‘new in’ look as shiny, desirable and brand-spanking-new as Net-a-Porter. From the ‘forever’ Guucci handbags, to the always excellent Miu Miu, to the impeccable edit of beauty brands (yes please to this Helmut Lang cologne sampler trio) (more…)