Nars

THE DRG STYLE INDEX: GUCCI, NARS, JO MALONE LONDON, GOSHA RUBCHINSKIY

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GUCCI’S GUCCIGRAM IS GENIUS

“#GucciGram is a starting point to tell different stories, which are all united by great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” Alessandro Michele With its #GGBlooms and #GGCaleido prints, which layer a dazzling floral bouquet as well as an ever-shifting geometric pattern inspired by the eponymous kaleidoscope over classic double-G print fabric, Gucci underlines our new cultural reality. Namely, we’re all on the Internet, all the time. The way we consume visual art has changed. We don’t need to wait to go to a museum anymore. We just open Instagram on our smartphones and have immediate, intimate access to brilliant photographers and artists around the world who post their work as soon as they create it. Inspiration is drawn as easily from 19th-century Florence as it is from 21st-century technology. Everything is a remix. #GucciGram takes place in this cultural collision. The artists #AlessandroMichele has chosen all take different approaches to Instagram, but what they have in common is their ability to use the Internet to disseminate new forms of imagery. At the forefront of cultural innovation, these artists have chosen to create work on their own terms and present it directly to their audiences in a subversion of the old indirect relationship of artists, curators, and viewers. Gucci on Instagram shows us that we can seek out our own creative voices online and approach culture voraciously. Text by @kchayka

A photo posted by Gucci (@gucci) on


Gucci’s
dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)

THE DRG STYLE INDEX: CHRISTOPHER KANE X NARS, CHANEL E-COMMERCE, MONTBLANC, HILLIER BARTLEY

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GET READY FOR CHRISTOPHER KANE BEAUTY

Christopher Kane X NARS NEONEUTRAL

First look at Christopher Kane for NARS and it’s suitably punchy. Big on neon-y pinks, the ten-piece ‘NEONEUTRAL’ collection is aimed at the fearless fashion-forward girl although there are some wearable nudes and corals in the mix. It lands on counter 15th April. (more…)

On trial: NARS All Day Luminous Weightless Foundation

Nars All Day Luminous Weightless Foundation

The new foundation formulas just keep on coming. I’ve had quite a lot of successes recently; I’m currently flipping between Burberry Fresh Glow Luminous Fluid foundation and Charlotte Tilbury Light Wonder Youth-Boosting Perfect Skin foundation. But NARS has popped up with its new All Day Luminous Weightless Foundation (£32), promising a full coverage, oil-free formula with 16-hour wear all in one drop.

It’s an interesting foundation. (more…)

The DRG Style Index: Marques’Almeida X Topshop, Louis Vuitton, J. Crew, Farfetch Discover, Shinola, Christopher Kane X NARS

The DRG STYLE INDEX has been on hiatus for a couple of weeks while Fashion Month took over. But it’s back with this week’s round-up of the brands currently buzzing on my radar…

1. ON YOUR MARKS FOR MARQUES’ALMEIDA X TOPSHOP

marques-Almeida-topshop

Roll on October 9th. Marques’Almeida’s 68-piece collection for Topshop is looking pretty good, with all the M’A hallmarks intact. Shredded denim, delicious true-blue washes, an overall rough-n-ready aesthetic…watch this one fly. (P.S, if you’re eyeing up the parka, be fast, it’s predicted to go first…) (more…)