millennials

THE DRG STYLE INDEX: 24 Sèvres, Gosha Rubchinskiy, Cobra, Craig Green



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. LVMH ECOMMERCE HAS LAUNCHED
Maison Rabih Kairouz 24 Sevres
24 Sèvres is aiming to deliver the ultimate luxury ecommerce experience. The just-launched site from Le Bon Marché (owned by LVMH) will stock over 150 luxury brands including Louis Vuitton & Dior, plus special collaborations and exclusives. (more…)



Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)



What to buy from The Estée Edit



The Estee Edit on trial

Despite my age, in some ways, I consider myself very millennial. In others, I’m soooo not!! Of course, I love social media, start-up culture and coffee shops. Selfies and reality trash TV? Nah, not so much.

The new Estée Edit line from Estée Lauder is aimed at millennials on the face of it, but dig deeper and it’s got universal appeal. (more…)



THE DRG STYLE INDEX: Fila, Sacai X Apple, Mulberry, Mr Hare, Cartier



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. FEELING THE FILA LOVE

Fila X Urban Outfitters
So you liked and loved Gosha’s homage to 80s casuals, yes? And now you want a Fila T-shirt? I don’t blame you, that’s how these things work. My guess is Fila will find itself miraculously anointed with a halo of cool overnight. Here’s the latest Fila drop at Urban Outfitters for starters… (more…)