millennials

What to buy from The Estée Edit

The Estee Edit on trial

Despite my age, in some ways, I consider myself very millennial. In others, I’m soooo not!! Of course, I love social media, start-up culture and coffee shops. Selfies and reality trash TV? Nah, not so much.

The new Estée Edit line from Estée Lauder is aimed at millennials on the face of it, but dig deeper and it’s got universal appeal. (more…)

THE DRG STYLE INDEX: Fila, Sacai X Apple, Mulberry, Mr Hare, Cartier

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. FEELING THE FILA LOVE

Fila X Urban Outfitters
So you liked and loved Gosha’s homage to 80s casuals, yes? And now you want a Fila T-shirt? I don’t blame you, that’s how these things work. My guess is Fila will find itself miraculously anointed with a halo of cool overnight. Here’s the latest Fila drop at Urban Outfitters for starters… (more…)

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

WIRED Retail 2014: My top 5 takeaways

WIRED-Retail-Amber-Venz-Rewardstyle-Like-To-Know-It

This year’s WIRED Retail (supported by digital marketing agency Valtech) was a winning combination of all my favourite elements – fashion, retail, social and curation. We’ve been talking about these subjects a hell of a lot lately but certain messages are being crystalised. Among last Monday’s speakers were the founders of Lyst, Farfetch and RewardStyle, as well as Google UK’s Peter Fitzgerald, Etsy’s VP of business development Nicole Vanderbilt, Instagram’s Tracy Yaverbaun and Depop’s CEO, Runar Reistrup. (more…)