millennials

Year & Day: tableware for the Kinfolk generation



Year & Day tablewear

Lean Luxe alerted me to Year & Day, a new direct to consumer (DTC) tableware brand that’s doing things very discreetly. It has all the right hallmarks for success – a focused offer of just one category, the right millennial colour palette (love the semi-matte blue-black and blush pink mugs and I usually hate mugs), minimalist branding and Insta-friendly photography. (more…)



Can Chanel create a fragrance classic with Gabrielle?



Chanelle Gabrielle

Chanel is really going for it with its new fragrance, Gabrielle. Which is not at all surprising, given it’s its first big fragrance launch in 15 years. Reviews so far have been mixed. Some describe it as smelling like a room diffuser from Next (ouch), while others love its fruity-floral effervescence.

While the ad campaign positions it as bold, groundbreaking and dynamic, it’s really not a power scent. To me it’s more of a pleasing ‘feminine’ floral fragrance that’s uncomplicated and easy to wear. (more…)



THE DRG STYLE INDEX: 24 Sèvres, Gosha Rubchinskiy, Cobra, Craig Green



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. LVMH ECOMMERCE HAS LAUNCHED
Maison Rabih Kairouz 24 Sevres
24 Sèvres is aiming to deliver the ultimate luxury ecommerce experience. The just-launched site from Le Bon Marché (owned by LVMH) will stock over 150 luxury brands including Louis Vuitton & Dior, plus special collaborations and exclusives. (more…)



Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)