Tag Archives: MIH
Woah, why is everyone in fashion obsessed with Normcore and Acting Basic? These anti-fashion trends could be a reaction to the street-style/overdressing circus, or maybe we’re just tired of agonising over how we look. Plus, sometimes basic Gap tees and Fruit Of The Loom sweats can look as good as clean, serene Celine (well, almost). Continue reading
More on the denim personalisation front. Last weekend I spent a happy hour at Selfridges playing with denim swatches, buttons, rivets and zips to build my own version of 3×1 boyfriend jeans. The New York-based denim brand owned by Scott Morrison (founder of Paper, Denim Cloth and Earnest Sewn) sells its RTW jeans at Selfridges’ Denim Studio (which you can read all about here), but for three days only was also offering its custom service to London denim heads.
I chose my favourite cut of jeans, then configured the best denim, thread colour, pocket style, rivets, buttons and zips to make them up in. It was a truly indulgent experience. (My jeans should arrive in three weeks from the 3×1 denim factory in New York).
Not quite as intensive but still a fun self-branding service is the monogramming that’s being offered by MIH jeans and Mother Jeans. Both use traditional hand monogramming to stitch initials onto a new pair of jeans.
For your monogrammed Mother denim, head to Selfridges Oxford Street’s Denim Studio this weekend only, where you chosen Mother jeans will be embroidered free of charge while you wait (roughly 30-40 minutes depending what you have done). For your MIH Hawthorne & Heaney embroidered jeans, order the ones you want online and follow the instructions. Your monogrammed jeans should be delivered in two weeks. Watch the film below to see how it’s done…
MIH monogrammed jeans
Denim brand MiH has been going since 2005 and I love how it has slowly but consistently grown from a denim-only brand to incorporate other beautiful-but-useful basics. Its Bretons frequently sell out, the oversized shirts are tweaked and repeated season-on-season and every so often you get something simple yet brilliant, like this spring’s washed-out jade boilersuit (above).
Another bonus: this utterly dreamy, Super-8 film. It was shot by the equally super Blue Farrier (you may have come across her blog, JackyBlue. If not, do take a look). Watch below or on Youtube (best viewed in 480p quality mode)…
Sometimes, after endless appointments of full-on fashion-fashion, you need a palate-cleanser at the press days. Enter MIH‘s new Shepherd’s Bush HQ; all white walls, high ceilings, pristine denim and utility-luxe separates with a London-meets-Paris twist. I got a tour of the studio and a glimpse of the new mens Jean Machine line too… Continue reading
Some lovely denim that’s caught my eye – from Marques Almeida’s oversized raw-edginess to MIH’s feminine classics… Continue reading