Further to yesterday’s Chanel post on the subject of the ‘Disneyfication’ of luxury retail; I hear that Harrods will be Disney-themed this Christmas. Swarovski was the brand partner last year and this year promises another fantasy-filled extravaganza beyond our wildest dreams. Think windows displaying one-off gowns for Disney princesses by the likes of Valentino and Versace, a fourth-floor Disney pop-up boutique, plus a special focus on Disney’s Cinderella to tie in with the global high-def launch of the animated Cinderella on Blueray.
In our modern cross-pollinating world, this is the perfect way for film, fashion and retail to collide to benefit all parties. (And somewhere in the mix there must be a magazine media partner ready and waiting with an Aurasma app to tie it all together. Harper’s Bazaar perhaps?) Disney has upped its fashion collabs considerably recently. I loved the Mawi jewellery, and the Cinderella Louboutins sound promising. Of course, I’m still holding out for a Louis Vuitton Disney collab. It’s got to happen soon, hasn’t it?
An article in the FT this weekend examined the current flurry of high fashion and Disney collaborations. As well as recent collaborators Jean-Charles de Castelbajac, Mawi and Chopard (who will launch a lavish €30,000 Mickey-themed collection in October), Disney’s vice-president of European consumer products, Marc Low revealed a couple of wish list names that Disney would love to partner with. “We would love to work with Marc Jacobs,” said Low, “he takes so much inspiration from the character world. Louis Vuitton is also a brand we’d love to work with for handbags.”
Disney are super strict about who they partner with as the company’s successes are built on its wholesome, family image and it steers clear of controversy. While I wouldn’t say that Marc was the squeakiest of designers, I think he would do something spectacular and highly collectible with Disney. It would certainly be preferable to SpongeBob SquarePants.
Who would be your dream high fashion Disney hook-up?
I can’t wait to get my hands, wrists and ears on these limited edition Disney Couture baubles from Mawi. Available exclusively from ASOS at the beginning of September and from Harrods, House of Fraser and Start throughout the autumn. Prices from £32- £150.
This is my third week as guest editor of luxury flash sales site, Cocosa.com* and may be the best yet. Even better than the Mawi baubles, the Luella shades and the Basso & Brooke dresses are cheap-but-chic pickings from Martin Grant and Sykes. (more…)