Matches Fashion

Buy it now: Blazé Milano

Blaze Milano

Last week I rediscovered a ten-year-old Helmut Lang blazer in my wardrobe that I don’t think I’ve ever worn because it always felt slightly too big. When I tried it on this time, it fitted perfectly (I just think the sleeves need a tiny alteration) and the structure of the shoulders really makes an incredible difference if you have a tendency to slouch (more…)

At Self Service, content matters

Claire Thomson Jonville Self Service

I’m not a big fan of the word ‘content’. Too often it signifies churned out ‘filler’ that brands use because they feel they need ‘something’ on their endless marketing channels. (Which they do, but it could be much more meaningful than the same content we see everywhere.) Hopefully Ezra Petronio will help change that with his Self Service spin off, Content Matters. (more…)

Toga talk

Toga AW16 green dress

When people ask me my favourite designer label, my mind tends to go blank. Because ‘Celine’ or ‘Raf Simons’ or ‘Helmut Lang circa 1995’ is not very original and also because (shhhh,don’t tell), I hardly ever buy designer clothes these days.

But here’s a good one: Toga. (more…)

Petit Déjeuner – Hurry Up and Wait

What do mornings mean to you? That’s the roundabout question being asked by Petit Déjeuner, my new DRG film strand, which launches today! It’s a chance to stretch myself beyond the world of stills and dip a toe into the wonderful realms of moving image.

These video vignettes take their cues from morning routines, musings and motivations. You know, those first waking moments when you may be ruminating on your ambitions – hello Monday #lifegoals! – or if you’re anything like me, wishing you could slow your pace right down as you silence the snooze button for the 12th time…

Bo Jong Hurry Up and Wait

First in the series is Hurry Up And Wait, directed and photographed by my creative collaborator, Emma Miranda Moore. We took inspiration from our 18-year-old Dutch muse, Bo Jong, whose suitably go-getting spirit had her entering modelling at 14 and moving to London by eighteen. (more…)