This season’s London Fashion Week was big on straight-to-consumer ‘buy it now’ thinking. But typically, when you really need to buy it now, there’s no such tech to be seen. Ahhh I know, first world blogger probs, eh?
What to steal from the Margaret Howell menswear 2015 show? Mainly the coats – dun-coloured peacoats, a structured trench, and the single breasted mac I’ve been looking for for yonks. As always, I look for details. Such as the length of the trousers – a bit too short to show off contrast-coloured socks; the tucked in jumpers, and the fine-knit poloneck worn under a suit jacket. All elements to adopt right now…
Yesterday was my favourite LFW day in terms of the designers I love. Preen, Toga, Topshop and Margaret Howell all rank high on my radar.
Preen veered off on an ultra-bright tangent compared to the monochrome minimalism of some of the shows we’ve seen so far. I liked the starker, print-free pieces, especially these jackets with the primary-coloured zips…
PREEN BY THORNTON BREGAZZI
Funny isn’t it… You could spend thousands on flying superstar teams to exotic locales for a mediocre campaign or stay put and shoot these beauties in your own factory. Here’s the SS14 Margaret Howell campaign shot by regular collaborator Koto Bolofo… (more…)