Tag Archives: magazines

Quote of the Day: Jefferson Hack

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Jefferson-Hack

“Now, mobile is in people’s hands every day and they are getting their news and fix of culture from a mix of media. So the print magazine has to become something more than it was. It has to become a printed manifesto and make a radical statement with more elaborate photography and more inspiring content. It has to be collectable and set the agenda.”
Dazed & Confused’s Jefferson Hack, nailing what many of us have been saying for years. Business Of Fashion

Clique’s interactive print-to-mobile magazine launches – with exclusive Katie Eary product

Posted on by Disneyrollergirl

Clique

Has anyone quite nailed the ‘shop-from-the-printed-page’ experience that publishers are currently obsessed with? So far we’ve seen a few attempts, with Harper’s Bazaar US and Look magazine employing Blippar technology to bring existing magazine content to life – while hopefully generating extra revenue.

New to the space is Clique, a free print magazine mailed to its target audience, with every item shoppable, sharable and watchable by smartphone. Continue reading

H&M magazine: autumn 2013

Posted on by Disneyrollergirl

H&M -magazine-COVER

The new autumn issues are out and not only are we gifted doorstop sized Vogues, but also the free zines from the high street. I have a four-page story in H&M magazine on the silhouette that I believe will define this decade. That is, the new body conscious silhouette that’s the opposite of clingy WAG frocks and all about confident anti-fit shapes…
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Also in this issue is a superb menswear story (called Le Cafe, shot by Daniel Riera) featuring chic fashion guys having their caffeine moment. Continue reading

Guest post: Levi’s says ‘Good Things Take Time’

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Branded content is all the rage now, from etail sites with blogs and themed edits, to fully-formed in-house magazines from brands like Topshop, Acne and Cos. Levi’s Made & Crafted has gone about things in a different way, as guest contributor, LSN Global retail editor ALISON BISHOP reports… Continue reading

First look: Miss Vogue

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**SPOILER ALERT** Ding dong! The inaugural issue of Miss Vogue has been published and my verdict is in. First impressions: it looks like Teen Vogue! I was expecting a full-size issue and something thinner, so it’s good to see a perfect-bound spine. I was totally not surprised to see Cara on the cover – I expected her or Edie (P.S, thank you Vogue for putting a model on the cover). Continue reading

Vogue Festival 2013: the verdict

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Was every panelist and speaker at Vogue Festival briefed to implore us to work hard and follow our dreams? Because that felt like the overarching message of the weekend at the second annual Vogue-branded event.

“If you’re really good at what you do and have a dream, It will happen,” said Alber Elbaz on Sunday, and when Alber says this you believe him. Of all the speakers I saw, he was the most relaxed, funny and passionate and also a brilliant storyteller. But pretty much all the key speakers put their success down to a mix of talent and tenacity, plus a personal point of view. Continue reading

Will you buy a Vogue coffee cup at the Vogue Festival?

Posted on by Disneyrollergirl

The second Vogue Festival is only two weekends away and the jam-packed schedule keeps on growing (see the whole schedule here). But like any good event, there’s also a bunch of merch you can buy – so I hope you have deep pockets. How about your very own Vogue Starbucks-style coffee cup for that all-important Anna W moment? Continue reading

Beauty bits: Michael Kors, NARS, Jo Malone London, Into The Gloss, & Other Stories, YSL, My Beauty Emporium

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COMING SOON: MICHAEL KORS MAKE-UP
The Michael Kors machine is about to get even bigger with the announcement of his colour cosmetics line arriving in August. He already has a hugely successful fragrance market (the scented Michael Kors leg shine is one of my all-time favourite products), but this beauty line is set to send his stock even higher. Continue reading

Glamour magazine: How Cara Reinvented Cool

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Much as I love digital, there’s still a buzz to be had from seeing my byline in print. Glamour magazine commissioned me to write a few words on Cara Delevingne, in which I tried to pinpoint the essence of her success. Conclusion? It’s a combo of everygirl personality plus a super-social media presence that her fans love to engage with. And from a brand point of view, rather like some uber-bloggers, Cara has the cash factor – when she wears something, it sells. (As streetwear brand Hardware LDN told me, “when Cara was spotted wearing Hardwear LDN at London Fashion Week, we sold 200 units within the hour”.) No wonder she gets repeat-booked by brands like DKNY, Chanel and Burberry – it’s all about the ROI, baby!

You can read the four page feature in Glamour, out now…

Self Service magazine no 38 goes tomboy…

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Self Service mag has gone all 90s tomboy for Spring 13. “This issue is very different. It’s more in the tomboy, early-’90s direction — still glamorous, though. I think it’s somewhat of a reaction to what we’ve done in the past,” creative director Suzanne Koller told Into the Gloss. In fact, it sounds like the whole mag is full of natural-looking, androgynous styling on really hot girls, minus what Koller calls ‘bimbo-style posing’.  Issue 38 is out 6th March.

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