In an age where sustainability in fashion and provenance in food are starting to define how we choose to consume products, it’s refreshing to see a company building longevity and durability into a brand concept from the ground up. DRG retail editor, ALISON FARRINGTON reports.
Arket is a new retail brand from Swedish fashion giant H&M, but it is about as far away from ‘fast fashion’ as it’s possible to be. (more…)
It takes a lot to get me to an 8.30am press launch, but the addition of seven new boutiques to the HarrodsSalon de Perfums did the trick. Joining the original ten boutiques, this 6th floor haven is a destination for serious scent seekers.
Let’s talk personalisation and experience, two big lifestyle trends that are a gift to luxury retailers. At Harrods they’re expected by wealthy overseas customers, who demand excellence and uniqueness from every visit. With bricks and mortar retail struggling overall, it’s the ‘wow’ experiences that get people talking and – crucially – returning for more. (more…)
The much-vaunted LancômeLe Teint Particulier foundation has finally arrived on U.K. shores. Just launched with its own fancy new counter at Harrods, it lets you custom mix your own personal foundation, matched to your skin tone via algorithmic technology. Choose your level of coverage and hydration, let the machine do its thing, then take away your own individual bottle, complete with unique-to-you code and printed label. (more…)
I frickin love talking to fragrance people. They’re so passionate, poetic and downright knowledgeable about perfume and the senses. One who is more passionate than most is the effusive Michael Donovan, founder of Profile PR and perfume e-tailer Roullierwhite.com. (more…)