Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how the fashion industry is acclimatising itself to a Fashion Month season where insta-shows, influencer-clicks and on-demand eyeballs are the new goals.
LIVESTREAM OR BE DAMNED
Now that livestreaming has become commonplace and you may as well watch your favourite show at home out of the rain (in London), the focus has shifted to livestreaming with the added bonus of tracking followers. Since Periscope burst onto the scene in March this year, with Burberry, then Dunhill, Belstaff and Marc Jacobs all using the Twitter-owned platform to beam shows, backstage tidbits or Q&As to live global audiences, the industry is changing its mind about the question of exclusivity. (more…)
For someone who pretty much lives in Levi’s and jumpers I’m weirdly drawn to multi-textured and multi-layered dressing. Especially when it’s expertly and poetically styled. This must explain my attraction to LFW designers Toga and Phoebe English, both of whom have secured a well deserved spot on the presentation schedule in recent seasons.
Toga‘s presentations are great because they’re staged really beautifully with models on plinths so you can go up close for a proper look. The styling is always impeccable with this Japanese brand, whose bags and shoes have as much cult status as the clothes. (more…)
Enjoyed the February showers? It’s all to whet your appetite for today’s Burberry Prorsum AW15 show, which, by the way, you can watch here via the live stream. The show starts at 1pm GMT and this season you can enjoy some extra fun with Burberry and Twitter. Burberry has partnered with Twitter to offer fans the chance to capture pictures of the Burberry Prorsum LFW show, live from the runway. (more…)