Tag Archives: London Fashion Week
My LFW day one highlight was also the event that took the most time. As media partner for Max Factor’s first ever London Fashion Week live make-up lesson on Google Hangout, I had a call time of 8am to do backstage beauty tweeting at Felder Felder.
For three hours I took notes from Max Faxtor make-up artist Mel Arter, tweeted and Instagrammed, updated the event page on Google Plus, then watched the show – a dreamy, underwater-inspired parade of mermaids with attitude. Continue reading
Today is the unofficial first day of London Fashion Week (seriously, what’s with all the pre-LFW action?) and also the first day of Pinterest’s LFW campaign.
As part of its international Fashion Month spotlight, it has partnered with designers, retailers, editors and influencers to get Fashion Week inspiration trending throughout the boards.
Go to Pinterest/Fashionweek to see all the pins aggregated under one umbrella or go to individual boards for a more personal point of view.
Looking forward to London Fashion Week? Here’s something I hope will grab you. On Friday 13th September, I’ll be hosting a live make-up lesson on Google Hangout with Max Factor to help launch its Whipped Crème foundation. In the morning I’ll be tweeting up a storm backstage at Felder Felder, then post-show, snatching the make-up from the hands of Max Factor make-up artist Mel Arter and delivering them to Max Factor make-up artist Caroline Barnes at our Google Hangout*. We will be joined by P&G’s Dr Sarah Vickery, Felder Felder’s Isabelle Domier and hopefully…you. Continue reading
How cheery are Mich Dulce’s new millinery pics from her AW13 look book? I spotted these darling hats on her stand at London Fashion Week in February, where Michelle told me about about the sustainable methods they’re made from. (They’re handmade from traditional Filipino T’nalak fabric, handwoven by women who Michelle trains as part of a social enterprise scheme.) Continue reading
Fashion Month seems to have reached an interesting sweet spot of industry and consumer focus. The public has proved just how much it loves to be part of the LFW experience – not just watching the live streams, but actively commenting, sharing and shopping. This we know, but I felt it more keenly than ever this season, due to bigger efforts made to share via technology (hello Topshop ‘be the buyer’ app, Burberry Beauty Booth and Matthew Williamson Vine videos). Continue reading
Something new for London Fashion Week this season: the addition of the London College of Fashion MA show. I usually have an aversion to student shows (they just end up being soooo long), but in this case, a concise edit of ten graduates was speedily delivered. Continue reading
London Fashion Week has flown by this season, partly due to the new menswear-free, five-day format, and partly because I’ve become much more focused. I’ve traditionally done as many shows as I can at LFW, but these days a) it’s impossible to see everything and b) it’s unnecessary. There are so many other ways to see collections without the battle of 9am starts and seating politics. Instagrams, Vines, live streaming and the almost-instant images uploaded on sites like Now Fashion and the genius GPS Radar app means you can get a pretty good sense of what’s happening without leaving your screen. Continue reading
Forget the press office, there’s a far more relaxing way to fill the gaps between shows at LFW. I’ve been working with Amex to experience all they have to offer at Fashion Week, and away from Somerset House, their Fashion Insider fixers have also set up base at the Fashion Monitor Style Lounge. What’s the Style Lounge? It’s one of a number of pampering suites that seem to have popped up over the last two seasons, designed to add some much-needed TLC to ease the hectic LFW whirl. Continue reading
It’s always weird when you see big trends emerging seemingly from nowhere. Part of it is wishing things into existence. I’ll always try to make huge fluffy mohair jumpers and mannish coats a ‘thing’ if it means people will make more of them and keep me well-stocked. In the last four days I’ve definitely seen my fair share of fluffy knits and gigantic coats, plus lots of shiny PVC/patent leather, flared skirts, fur, geometric layering and posh camo patterns. Continue reading
Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. Continue reading