Clearly targeting a younger customer for Spring, Burberry Prorsum’s collection felt much cooler and ‘street’-er than this season’s haute bohemia. That meant an abundance of lightweight rain jackets shrugged over lace Friday night (or festival, perhaps) dresses and accessorised with monogrammed nylon rucksacks (the new monogrammed poncho) that you can order right now (click here to order). (more…)
Is there any point in doing daily LFW roundups in these days of Instagram coverage and watch-it-yourself Periscope shows? Hell, yes, if only for the reason that it reminds me of what I’ve seen when it comes to pitching to clients in six months three weeks time.
I’ll admit I’ve been easing into LFW slowly for the first two days, but I’ve already seen lots to whet my SS16 appetite. Happpily, I’m noticing a lot more colour and joy, bringing us out of the #liveclean minimalism we’ve experienced for so many seasons, into something more energetic.
Such as Le Kilt on Friday. I like what Sam McCoach does as a creative director. Her vision is believable and all-encompassing, from the casting to the venue and set design, to the music. (more…)
Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how the fashion industry is acclimatising itself to a Fashion Month season where insta-shows, influencer-clicks and on-demand eyeballs are the new goals.
LIVESTREAM OR BE DAMNED
Now that livestreaming has become commonplace and you may as well watch your favourite show at home out of the rain (in London), the focus has shifted to livestreaming with the added bonus of tracking followers. Since Periscope burst onto the scene in March this year, with Burberry, then Dunhill, Belstaff and Marc Jacobs all using the Twitter-owned platform to beam shows, backstage tidbits or Q&As to live global audiences, the industry is changing its mind about the question of exclusivity. (more…)