Liberty

THE DRG STYLE INDEX: H&M BEAUTY, SUPERGA, BROWNS, DIOR, RAF SIMONS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. H&M’S BIG BEAUTY PUSH

H&M beauty launch via The DRG Style Index

There’s something interesting kicking off in the high street beauty space. I think it’s similar to what happened with jeans and shoes a while ago, when the UK chain stores invested heavily in fashion-forward designs, outdoing the specialists at their own game. Topshop’s make-up is five years old this month and the product quality, design and branding are as good as many of the more premium brands. & Other Stories shook things up with its experiential retail approach, while Urban Outfitters is also jumping into the beauty space in a bigger way, stocking Tonymoly from Korea among others. Next: H&M is launching a 700 piece beauty line in September. Yes, H&M has dabbled in beauty before but not in any serious way. And in keeping with its new eco-conscious focus, this new endeavour will include products that are organic, Ecocert-certified, and sustainable. That’s not all. A higher-end premium beauty line is also pencilled for release, so keep your eyes peeled.


2. SUPERGA X LIBERTY ART FABRICS COLLECTION

Superga X Liberty Art Fabrics

I’m kind of over all the Liberty X Nike collabs. They were novel for a while but they don’t excite me much any more. Instead I prefer these, a new collab between Superga and Liberty Art Fabrics. There’s something a little bit 80s Euro exchange student about this collection – I’m thinking Best Company ice cream coloured ankle-crop cords, Invincta rucksack, Agnes B tee and Ray-Ban aviators. Ahhh innocent days…


3. BROWNS GOES OMNI-CHANNEL

Browns is acquired by Farfetch in a push for Omni-channel retail
It’s all change this week for Browns. One of the first multi-brand luxury boutiques in the UK, the 45-year-old business has been superseded in recent years by younger upstarts, including MatchesFashion and MyTheresa. And Farfetch of course, who made shopping from indie stores a global possibility. Farfetch has now acquired Browns, hoping to reinvent it for the millennial generation of luxury consumers. Owner Jose Neves will run Browns as a separate entity (Net-a-Porter’s Holli Rogers will be its CEO), using it as a testing hub for Farfetch’s ambitious omni-channel retail strategies.


4. FLIP FLOPS FOR DIOR

Flip flops on the Dior runway for Cruise 2016

Can Dior do for the humble flip flop what Isabel Marant did for the slide and Celine did for the Birkenstock? I loathe flip flops, but am oddly drawn to the flip-flop-and-boy-trouser combo seen on the Dior Cruise 2016 runway…


5. RAF IN THE SPOTLIGHT

Raf Simons dancing at the Dior Cruise 2016 party

Is Raf Simons angling to be the new Olivier Rousteing? The ‘camera-shy one’ of fashion was papped dancing at the Dior Cruise party last week and has been giving heaps of interviews to promote the Cruise show in Cannes. An eagle-eyed Youtuber also spotted the Apple Watch adorning his wrist during this Business of Fashion interview. Whatever next – Raf selfies on Snapchat Periscope…?

WORDS: Navaz Batliwalla/Disneyrollergirl
DIOR IMAGE by Antonio de Moraes Barros Filho/WireImage

On scent, service and the science of perfume shopping

Avery Perfume Gallery London

Scent discovery has become something of a recent fascination of mine, odd because I never saw myself as a ‘fragrance person’. Maybe that’s because the fragrance experiences of my youth were really rich and over powering (Dior Poison, YSL Paris, The Body Shop Dewberry – remember those?). And also because perfume was mostly seen as a grown up, luxury pursuit and in my anti-glamorous youth, luxury was far from accessible or cool. (more…)

THE DRG STYLE INDEX: WOOD WOOD X DISNEY, A.P.C, LIBERTY, SHANG XIA, NIKE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WOOD WOOD WARPS DISNEY ICON

Disney-x-WOOD-WOOD

Get ready for a very cool Disney collaboration with Danish brand Wood Wood coming to London. Wood Wood chose to stretch and distort classic 30s cartoons of Mickey Mouse, printing the designs on clothes and accessories for men and women. The prints are quite subversive so I’m surprised Disney gave it the go ahead – it’s known for being extremely protective of the brand’s imagery. (more…)

Liberty Best Of British Open Call 2014: top tips

liberty-best-of-british-open-call-2014

I noticed I’m getting a lot of blog traffic from people searching for Liberty Best Of British Open Call. This is the very popular X-Factor-esque competition that Liberty runs to find the next wave of home-produced talent. Alas, registration for this summer’s open call on 30th August is full to capacity, but if you have managed to nab a slot, then do re-read my post from a couple of years ago when I helped judge the fashion entries.

The post includes tips on how to present yourself (you only get a few minutes), price your work, what to research and how to stand out. (more…)

Nike X Liberty 2014 – perfect match

Nike-X-Liberty 1

There’s just no stopping Nike. Or Liberty. And as for the Nike X Liberty collaboration, it’s now in its 9th season and going stronger than ever. At a special presentation in the Liberty store, I was told that managing the demand is quite a feat, a fine balance between creating interest for the product and over hyping it. (I guess they need to try harder, the collection was almost sold out within three days of hitting the shop floor.) (more…)

Liberty Of London: the TV show

Liberty-Of-London-TV-show

Only two more sleeps til the first episode of Liberty Of London, the three-part documentary about the London store. These sorts of programmes and films around fashionable institutions are proving quite the marketing success story. See Vogue and The September Issue for one example, Inside Claridges for another and Scatter My Ashes At Bergdorf’s for yet another.

Liberty is a British national treasure and we know the Americans love all that stuff. So what better than a behind-the-scenes look at the (slightly eccentric) Brit department store run by a charismatic American (hello Ed Burstell) and featuring a host of highly watchable characters to sell the magic worldwide?

The one hour episodes follow the Liberty team in the run-up to Christmas, taking in fashion week, celebrity visits, plus all the usual hubbub that goes on in fashion retail. Watch out for adorable events and team coordinator Louis Matthewman who I think is going to steal hearts with his dapper suits and bow ties, and publisher Felix Dennis who treats Liberty as ‘his corner shop’.

Liberty Of London airs on Monday night on Channel 4 at 9pm

Buy it now: Liberty London’s new accessory line

Liberty-print-accessories 5

The Liberty London printed canvas accessories that were universally loved at the Liberty AW13 press day have just landed in store. In good time for back-to-school season, not to mention Fashion Month, we have this fine array of pochettes, wallets, tech-cessories and tote bags to accompany us about each any and every kind of business…

Liberty London tote bag, £295
Liberty-print-accessories-tote 1 (more…)

Trainer mania: Liberty of London X NikeID and Comme des Garçons PLAY X Converse Pro Leather

Liberty-X-Nike-ID-ss13

Oh boy, I bet all those po-faced sportswear companies are sooooo glad they finally embraced the fashionisation of sportswear. Since they begrudgingly accepted that trainers and windcheaters have a place beyond the running track – ideally in the wildest and wackiest colour combos – there’s been no stopping them. (more…)

LIBERTY X NIKE SS12… another drop


Heads up: Another drop of Liberty‘s insanely popular Nike shoes is set to land first thing (10am to be precise) tomorrow. Choose from the Hyperclave, Blazer and Sky Hi Dunk (with concealed wedge platform), all smothered in Liberty floral print. My money’s on the Blazer so if you want it, get in early…

LIBERTY X NIKE BLAZER, £75, ON SALE 17TH APRIL

LIBERTY X NIKE HYPERCLAVE, £75 ON SALE 17TH APRIL

LIBERTY X NIKE SKY HI DUNK, £95, ON SALE 17TH APRIL