Tag Archives: LFW

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. Continue reading

London Fashion Week AW14 highlights day 3

Posted on by Disneyrollergirl

As much as we all love a Pilotto print or a Kane curveball, for day-to-day most editors I know are happiest in a Margaret Howell sweater or the perennial favourite ‘crisp white shirt’. These we got this morning (in *gasp* – a new, bigger venue) with corduroy tailoring and full skirts, accessorised with calf length socks and midi heels…

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I’m on the BFC’s new blogger panel

Posted on by Disneyrollergirl

The British Fashion Council has been doing innovative things for Fashion Week for the past few years, including installing those Vodafone phone chargers on the front row, live streaming most of the shows and initiating numerous consumer-focussed Fashion Week projects (have you seen the Oxford Street flags?).

I’m happy to be part of the latest one, a relaunch of the BFC blog portal and a brand new bloggers panel. Continue reading

London Fashion Week AW13: Day four highlights

Posted on by Disneyrollergirl

It’s always weird when you see big trends emerging seemingly from nowhere. Part of it is wishing things into existence. I’ll always try to make huge fluffy mohair jumpers and mannish coats a ‘thing’ if it means people will make more of them and keep me well-stocked. In the last four days I’ve definitely seen my fair share of fluffy knits and gigantic coats, plus lots of shiny PVC/patent leather, flared skirts, fur, geometric layering and posh camo patterns. Continue reading

London Fashion Week AW13: What’s the deal with the Amex Insiders?

Posted on by Disneyrollergirl

As LFW becomes ever busier, with shows, presentations, retail events and launches at Somerset House and beyond, sometimes help is needed to navigate the never-ending schedule. This season I’m working with Amex to experience all they have to offer at Fashion Week, which is where Amex Insiders come in. Continue reading

London Fashion Week AW13: Day one highlights

Posted on by Disneyrollergirl

Bam! That’s the sound of London Fashion Week going off with a bang. Well it did for me, because my first show was London College of Fashion’s MA show – its first as part of LFW. The show was edited to the ten strongest collections, of which my favourite was from Na Di, a menswear graduate whose punchy printed tailoring mashed up traditional references with hiphop attitude. Continue reading

Introducing Topshop’s New Gen tees

Posted on by Disneyrollergirl


Topshop is celebrating ten years of its BFC NEWGEN sponsorship scheme to support emerging British fashion by releasing 20 Tshirts exclusively designed by our most exciting young talent. The T-shirts retail for £30 and will go on sale in stores nationwide and online at Topshop.com, as well as at a pop-up shop in Selfridges and at Somerset House (all profits go to Centrepoint). Continue reading

London Fashion Week ss12 Day 2 highlights

Posted on by Disneyrollergirl

Daks’ thoroughly English seaside-inspired collection, complete with house-check raincoats, sensible sandals and pick n mix treats on our seats


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