I always look forward to the Burberry LFW show but September’s show is going to be even better than usual. Christopher Bailey has curated a Burberry photography exhibition called Here We Are, celebrating some of our British photography greats. On display to the public from 18 September – 1 October it’s co-curated by Lucy Kumara Moore, director of Claire de Rouen Books and gives a hint to the theme of the autumn collection. (more…)
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week
Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)
As much as we all love a Pilotto print or a Kane curveball, for day-to-day most editors I know are happiest in a Margaret Howell sweater or the perennial favourite ‘crisp white shirt’. These we got this morning (in *gasp* – a new, bigger venue) with corduroy tailoring and full skirts, accessorised with calf length socks and midi heels…
The British Fashion Council has been doing innovative things for Fashion Week for the past few years, including installing those Vodafone phone chargers on the front row, live streaming most of the shows and initiating numerous consumer-focussed Fashion Week projects (have you seen the Oxford Street flags?).