Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

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Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

London Fashion Week AW14 highlights day 3

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As much as we all love a Pilotto print or a Kane curveball, for day-to-day most editors I know are happiest in a Margaret Howell sweater or the perennial favourite ‘crisp white shirt’. These we got this morning (in *gasp* – a new, bigger venue) with corduroy tailoring and full skirts, accessorised with calf length socks and midi heels…
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I’m on the BFC’s new blogger panel


The British Fashion Council has been doing innovative things for Fashion Week for the past few years, including installing those Vodafone phone chargers on the front row, live streaming most of the shows and initiating numerous consumer-focussed Fashion Week projects (have you seen the Oxford Street flags?).

I’m happy to be part of the latest one, a relaunch of the BFC blog portal and a brand new bloggers panel. (more…)

London Fashion Week AW13: Day four highlights

It’s always weird when you see big trends emerging seemingly from nowhere. Part of it is wishing things into existence. I’ll always try to make huge fluffy mohair jumpers and mannish coats a ‘thing’ if it means people will make more of them and keep me well-stocked. In the last four days I’ve definitely seen my fair share of fluffy knits and gigantic coats, plus lots of shiny PVC/patent leather, flared skirts, fur, geometric layering and posh camo patterns. (more…)