Levi’s

Spring forward – ten trends to try for 2017



Prada ss17 feathers

OK, I know trends and seasons are ‘dead’ and all that but I can’t help it, trend-speak is ingrained in me! I’m counting the days* til I can shrug off the sixteen layers of padded coats and woollens and prance around in ‘crisp cotton shirts’ and barely there shorts. (Yeah right, I have not worn shorts in this country for at least ten years.)

So here’s my own, personal what-I-want-to-wear-this-spring top ten. (more…)



Taking cover in counter culture



Levis 505

I’m so conflicted about LFW! I’m forever being told by brands that consumers don’t care about catwalk coverage. They want fashion that they can relate to and often don’t even realise it’s Fashion Week. (more…)



How Levi’s helped define these cool young brands



re/Done upcycled jeans

Oh I do like a happy marriage! What could have been a fraught, competitive relationship has ended in harmony with Levi’s and RE/DONE joining forces recently at Coachella for a bit of a denim-ed up love-in.

If you remember, RE/DONE launched its denim brand last year on the basis of repurposing old Levi’s 501s by re-cutting them into a slightly more contemporary fit. The success of RE/DONE arguably led to the Levi’s 501 revival (ahem, have you seen me in the current campaign?) and happily both brands have seen fit to align in a formal collaboration, rather than compete. (more…)



Levi’s 501 ways to wear*



Levi's 501 Ways to Wear campaign

You’ve got to hand it to Levi’s for taking the renewed love for 501s and running with it. First came the hipsters with their vintage flea market finds, then the street style brigade, teaming their reclaimed-from-the-archives favourites with classic stiletto pumps. Next, Levi’s decided to revive the originals, in blue and white, followed by the recent 501 CTs, a slimmer, tapered cut jean. Bingo! Cue 501 mania, with a whole new generation discovering the wonders of a true blue indestructible 5-pocket jean. (more…)