Levi’s

Are Levi’s wedgie jeans the new skinnies?

Levi's Wedgie Jeans - a fitting antidote to skinnies

According to The Business Of Fashion, 2016 may be the year “the stretchy skinny jean finally dies.” I’m inclined to agree. I stopped wearing skinnies around 5 years ago, lured by Gap’s ‘Sexy Boyfriend’, Levi’s Made and Crafted and then Levi’s revived 501s.

Levi’s is planning to do it again this coming year with its cheekily named Levi’s ‘Wedgie’, a meticulously cut slim jean with hardly any stretch (it’s 99% cotton and 1% elastane) (more…)

THE DRG STYLE INDEX: DIOR, GUCCI, LEVI’S, BURBERRY, THE OUTNET

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. DIOR DRAMAS
Dior beauty ss16
What a shocker to hear of Raf’s impending departure from Dior! The general consensus is that he has done the right thing in jumping off the treadmill, so the question is what will he do as a free agent if he doesn’t go to another brand? There’s another question for me. (more…)

Perfect pairing: White 501s + Jo Malone Incense & Cedrat

White Levis 501s and jo Malone Incense & Cedrat Cologne Intense

White jeans. To some, they conjur up visions of skinny super-stretchy Vicky Beckham jeans accompanied by WAG-era plat-heeled Tributes. But not me. For my generation, a white jean (only an original-cut Levi’s boy-fit 501, mind,) signals 80s euro cool – especially when cropped at the ankle and accompanied by Gucci loafers, Ray-Ban Wayfarers, an obscure style mag and an exotic Italian beverage, supped at a pavement table. Ahhhh, the days of thinking a cappuccino outside Bar Italia was the height of sophistication… (more…)

Perfect pairing: RE/DONE jeans + modified Margiela

Re/Done jeans Martin Margiela jumper

My best ever denim discovery was the in-house hem shortening service at the Levi’s flagship store. My second best could well be RE/DONE, the L.A denim brand that does the modifying for you.

I’m old enough to have a deep connection to Levi’s 501s, the iconic jean that hooked me in the 80s, hung on in the 90s, slightly lost us in the 00s and is back and thriving in 2015. But while the market for new or new-old is healthy, it seems there’s still a hunger for genuine, aged, lived-in Levi’s jeans, which is where RE/DONE comes in. (more…)