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Levi’s

Found! The oldest Levi’s women’s jeans in the world



oldest Levi’s women's jeans in the world

Love this story on what’s thought to be the oldest pair of women’s jeans in existence. They’re Levi’s of course, and were owned by Viola Longacre, a student teacher who bought then in the early 30s. The cut is surprisingly contemporary (I’d snap these up in a heartbeat), which proves why people lust after vintage Levi’s. (more…)



Spring forward – ten trends to try for 2017



Prada ss17 feathers

OK, I know trends and seasons are ‘dead’ and all that but I can’t help it, trend-speak is ingrained in me! I’m counting the days* til I can shrug off the sixteen layers of padded coats and woollens and prance around in ‘crisp cotton shirts’ and barely there shorts. (Yeah right, I have not worn shorts in this country for at least ten years.)

So here’s my own, personal what-I-want-to-wear-this-spring top ten. (more…)



Taking cover in counter culture



Levis 505

I’m so conflicted about LFW! I’m forever being told by brands that consumers don’t care about catwalk coverage. They want fashion that they can relate to and often don’t even realise it’s Fashion Week. (more…)



How Levi’s helped define these cool young brands



re/Done upcycled jeans

Oh I do like a happy marriage! What could have been a fraught, competitive relationship has ended in harmony with Levi’s and RE/DONE joining forces recently at Coachella for a bit of a denim-ed up love-in.

If you remember, RE/DONE launched its denim brand last year on the basis of repurposing old Levi’s 501s by re-cutting them into a slightly more contemporary fit. The success of RE/DONE arguably led to the Levi’s 501 revival (ahem, have you seen me in the current campaign?) and happily both brands have seen fit to align in a formal collaboration, rather than compete. (more…)