Chanel’s Les Beiges range has got to be one of its most successful. And it’s just got better. To accompany the original Les Beiges bronzer (launched three years ago), and last year’s Les Beiges Healthy Glow Sheer Colour Sticks and Healthy Glow Hydrating Lip Balm, there’s the biggie – Chanel Les Beiges Healthy Glow Foundation. (more…)
We’re all familiar with the iconic brand ‘codes’ of Chanel; the double Cs, the pearls, the tweed, the number 5. But here’s a lesser known one: the suntan. Mademoiselle Chanel arguably made the suntan fashionable – until the 1920s, a tan was associated with peasants and farmers, not refined sophisticates. Now of course, every beauty brand under the, um, sun has its suncare line but if you don’t want to fry, or deal with the mess and fuss of fake tan, Chanel would like you to consider its Healthy Glow Manifesto.
Admittedly a fluffy marketing campaign, it’s a seductive one that offers an all-season approach to looking glowy, healthy and outdoorsy (in the chicest way possible of course). (more…)