The Pet Shop Boys have made a bangin’ house track for the millennial generation (I think we’re calling this EDM now, yeah?) and it’s brilliant. And they’ve used amateur footage from the raves themselves for the video.
According to the press release, the song and video (by filmmaker and photographer Joost Vandeburg) are a tribute to the way British youth in the late ’80s ‘found its own freedom with a new culture epitomised by dance music and raves’. It seems we can’t stop looking back at past times of freedom and innovation which prevents us innovating in the now. Part of the problem is that we can’t get enough of the vast mine of original material being shared online, some of it never seen before. I’m guilty as charged, I love discovering and sharing ancient pictures and footage, but I think that’s OK, I’ve done my bit of innovating. But for younger people, it’s time to step away from the nostalgic nineties, get out there, get physical and create, without endlessly looking to the past.