Jo Malone London


Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


“#GucciGram is a starting point to tell different stories, which are all united by great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” Alessandro Michele With its #GGBlooms and #GGCaleido prints, which layer a dazzling floral bouquet as well as an ever-shifting geometric pattern inspired by the eponymous kaleidoscope over classic double-G print fabric, Gucci underlines our new cultural reality. Namely, we’re all on the Internet, all the time. The way we consume visual art has changed. We don’t need to wait to go to a museum anymore. We just open Instagram on our smartphones and have immediate, intimate access to brilliant photographers and artists around the world who post their work as soon as they create it. Inspiration is drawn as easily from 19th-century Florence as it is from 21st-century technology. Everything is a remix. #GucciGram takes place in this cultural collision. The artists #AlessandroMichele has chosen all take different approaches to Instagram, but what they have in common is their ability to use the Internet to disseminate new forms of imagery. At the forefront of cultural innovation, these artists have chosen to create work on their own terms and present it directly to their audiences in a subversion of the old indirect relationship of artists, curators, and viewers. Gucci on Instagram shows us that we can seek out our own creative voices online and approach culture voraciously. Text by @kchayka

A photo posted by Gucci (@gucci) on

dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)

What’s in store from Selfridges this Christmas?

Personalised Mini moet champagne Selfridges

I know it’s not cool to talk about Christmas when the clocks have only just gone back but let’s be realistic. The shopping season starts early these days, and stores have to do what they can to grab attention. Last week saw Selfridges unveil its Christmas offer, ‘Journey to the Stars’ which is themed around constellations – aka everything to do with the galaxy, astrology, spiritualism and mysticism.

Selfridges is also maximising its offer on personalisation as it has done for the last two years. Christmas is the one season when people love to customise their gifting. (Tip: make sure your giftee really wants that novelty sweater embroidered with their initials, they’ll have a hard time eBaying re-gifting it otherwise.) (Side note: please tell me Christmas jumpers were just a one year blip?) While the personalised Nutella jar of yesteryear is back again, this year’s biggie is the mini Moet champagne bottle (above), that can be customised with a photo.

As a first, Selfridges is showcasing its entire Christmas gift offer both in store and online. So you can either go the convenience route and just click to buy your Fornasetti Astro pattern plates (coming soon), starsign perfume (below), or Jo Malone London cracker (my edit below will help you). Or you can be rewarded for braving the shop floor. There’s a host of ‘experientials’ to enjoy, including a psychic and mystical playground called the ‘Astrolounge’ and accessories from The Unseen (that respond to the environment around them in spooky ways).  Oh and there’s a £24,000 Star Wars battle pod to play with.


WORDS: Navaz Batliwalla/Disneyrollergirl

Jo Malone Christmas collection – all you need to know

Jo Malone giant Cracker

If you’re not familiar with the concept of Christmas In July, it’s when all the brands showcase their gifting wares to the press in the lead up to working on their Christmas issues. Traditionally, magazines work on their December issue in August, so they need to start planning in July. (more…)

Perfect pairing: White 501s + Jo Malone Incense & Cedrat

White Levis 501s and jo Malone Incense & Cedrat Cologne Intense

White jeans. To some, they conjur up visions of skinny super-stretchy Vicky Beckham jeans accompanied by WAG-era plat-heeled Tributes. But not me. For my generation, a white jean (only an original-cut Levi’s boy-fit 501, mind,) signals 80s euro cool – especially when cropped at the ankle and accompanied by Gucci loafers, Ray-Ban Wayfarers, an obscure style mag and an exotic Italian beverage, supped at a pavement table. Ahhhh, the days of thinking a cappuccino outside Bar Italia was the height of sophistication… (more…)