Tag Archives: J Brand

What I learnt at the Selfridges Disneyrollergirl denim workshop

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Selfridges-Denim-Studio-Window 4

Selfridges is the undisputed leader of innovation when it comes to London’s department stores. While Liberty may be the go-to for a great edit and unexpected finds, Harrods for ultimate luxury and Harvey Nichols for the newest labels, Selfridges is the retail risk-taker and rule-breaker.

This summer’s big takeover has been all about denim, from the newly-opened £6 million Denim Studios on the third floor, to the fantastic windows depicting the nuances of every denim tribe you can think of. Here’s what I learnt from the personal shoppers and alterations team at my recent Disneyrollergirl Denim Workshop. Continue reading

J Brand X Matches X Disneyrollergirl: How To Do Denim

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Matches challenged me to show three different ways to style its J Brand denim, which let’s face it is no great hardship for me. Continue reading

SS12 trend report: My-Wardrobe

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According to PR director Lauren Stevenson, the My-Wardrobe buyers have worked very hard to make sure 95% of the buy is under the £350 mark and 75% of the buy is under £250. Which is great news if you want ‘everyday luxury’ (the My-wardrobe tagline) at accessible prices. The key SS12 labels for me are Smythson (the stationery has been understandably popular so for SS12 there are bags as well), Carven (who doesn’t love Guillaume Henry’s couture-lite aesthetic?), APC (a new name for SS12), Joseph (on a roll), DVF, Anya Hindmarch and Sophie Hulme.

I had a good nose at My-Wardrobe’s SS12 highlights at their press day, where I also discovered Hermione de Paula, an ex Alexander McQueen print designer whose surreal prints in easy shapes are causing a bit of a stir.

Smythson

Printed denim by Current Elliot and J Brand’s Maverick jean – a skinny cargo pant that My-Wardrobe predicts to be a sell out

Bionda Castana shoes … the new Manolo?

Star Mela’s global-craft bags – I expect these crafty totes will be everywhere by May in some guise or other

D & G floral blouse – print on print whether matched or mismatched is summer’s mega-trend

Hermione de Paula

Preen’s ‘couture tee’. “The couture tee is a trend for all our customers to get into,” says Eleanor Robinson, womenswear designer buying manager. “It’s ageless,  flatters most body shapes, and fits into the wardrobe easily”

Scarf prints – no explanation needed

Sophie Hulme’s embroidered bag – more global-craft influence

Anya Hindmarch’s city-to-beach colour-block bags and Comme Des Garcons’ playful pochettes

I also love DVF’s neutral bag with a flash of pink that can be zipped according to whether you want to show it or hide it

Hot jean alert: J Brand’s Gigi

Posted on by Disneyrollergirl


When I attended Net-a-Porter’s infamous Denim Boutique launch back in June, one of the nuggets of news I picked up was its prediction for the Next Big Jean Shape. Denim and casualwear buyer Ben Matthew’s description of J Brand’s Gigi was “a cropped kick flare that hits just above the ankle before flaring out slightly”, which I have to say, did not appeal. It sounded a bit too much like Celine’s icky, tricky flood-length pant to me.

But how wrong I was. Just launched, the J Brand Gigi is a mid-rise skinny cut with the weeniest hint of a flare. Really not ‘booty’ at all. And I can see it looking very uptown with my Rupert Sanderson nude patent Veritys (the only heels that I can walk in) or ancient vintage Charles Jourdan little black kitten heels – plus a little boy shirt and my black pebbled Chanel tote. Apparently there’s a waiting list already. Of course there is.

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