influencers

At the Glamour Beauty Festival, pamper power brings the promise of a better you



Glamour Beauty Festival - Estee Lalonde By Shaun James Fox

Girls with halo braids, silver glitter lips and elaborate winged eyeliner throng the stairwells of The Saatchi Gallery. Immaculate scarlet mouths match the distinctive red cloth goody bags that weigh down shoulders. Mums, 20-something daughters and a pre-teen future #girlboss or two queue patiently for yet another panel debate or free makeover. Welcome to day two of the Glamour Beauty Festival, where all who attend are here to self improve, whether in terms of physical wellbeing, inner serenity, career goals or just a bit of jolly pampering. (more…)



Quote of the day: Bob Colacello



The business of being an influencer

“If everybody’s promoting themselves and everybody has two million hits or followers… it’s like if everybody’s famous then nobody’s famous. All of these selfies, where are they going to go? Where are they all going to end up?”
Bob Colacello in WWD’s article on the Business of Being an It Girl

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE:  WWD
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Quote of the day: anon



Does influencer marketing work? Photo by Tommy Ton

“I asked them what they were good at. And they said, “Nothing.” We’ve gotten to the point that if we have a meeting with them, and we ask what they do, and they say “influencer,” we don’t hire them. If they say photographer, we do.”
An anonymous social media marketer speaks out on influencer marketing in Digiday. The comments are worth a read too…

IMAGE: Tommy Ton/Style.com



Ask Alison: On fashion weeks, double screening and the importance of influencer clicks



Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)