House of Holland Archives - DisneyRollerGirl

House of Holland

Ask Alison: Digital runways and the evolution of live-streaming at NYFW & LFW

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP who unpacks her physical-meets-digital findings so far from the SS15 fashion show season…

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The fashion show is dead. Long live the interactive, digital brand experience now taking place during New York and London fashion weeks, where consumers, influencers and their collective social media clout are the preferred global audience. (more…)

Get yer sunnies on: House of Holland and Sunday Somewhere

Henry Holland certainly knows how to build a brand. He’s the celebs’ favourite, has a coveted Debenhams range (don’t knock it, it’s most designers’ bread and butter) and his Pretty Polly tights sell in their thousands. Just in are these colour-drenched images of his new eyewear collection which lands at Browns and Houseofholland.com this week. (more…)

Guest post: Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy

Guest post by occasional DRG contributor, Alison Bishop

First we had Google+ Hangouts partnering with online curation site Lyst for New York Fashion Week, then we saw snippets of Diane von Furstenberg’s show process, firsthand, through her Google Glass video. On Saturday we saw House of Holland live streamed on eBay’s Style Collective blog, boosted by celebrity and consumer commentary (plus the chance to shop an edit of House of Holland AW12 on eBay.com). (more…)

Ebay launches House of Holland online pop-up shop

Last season Topshop took the chance to turn London Fashion Week into a shopping opportunity. This season, Ebay is jumping in with an online pop-up shop to support Henry Holland. As part of the British Fashion Council’s Fashion Forward initiative, Ebay is supporting Mary Katrantzou, Louise Gray and House of Holland with sponsorship, as well as live-streaming their SS13 shows on its Style Collective blog (where – ahem – you can also read some of my fashion musings). As a logical tie-in, it’s also selling an edited selection of House of Holland AW12 on Ebay.co.uk from today until 18th September, with each purchase sent out with a pair of Henry Holland’s phenomenally popular tights.

Gotta say it, this is a great example of 360° thinking; a neat way to bring the buzz of LFW directly to fashion-hungry shoppers while driving sales to Ebay and House of Holland. OK, you can’t buy the SS13 collection straight off the runway (to my knowledge) but maybe we’ll get that by next season.

Will you be buying?