Tag Archives: H&M
Everyone’s getting jolly excited about H&M’s new launch – & Other Stories. Pitched as a brand about ‘style’ rather than ‘fashion’, it’s been seeding videos for the last few weeks and launch day is almost upon us (8th March, Regent Street, London).
I’m interested to see what the beauty offer is like up close. Continue reading
INTERVIEW: Natalie Joos for Coach, plus her thoughts on casting, street style and the politics of New York Fashion Week
The last couple of months has seen a tipping point for multi-skilled digital creatives luxuriating in the limelight. Garance Dore has just collaborated with Kate Spade, as well as penning her first Vogue Paris column, as well as modelling in the Net-a-Porter campaign. Continue reading
It’s true! And here are the details. The Maison Martin Margiela for H&M collection launches on 15th November worldwide and online at HM.com. There will be mens and women’s clothing and accessories but whether my beloved L’Incognito shades will be reproduced is unconfirmed. Read all the info here and watch the video below…
The H&M AW12 menswear pictures are in and there’s an overriding trend leaping out already. Can you see what it is yet? Frankly I’m crazy about this Thom Browne too-short trouser look and it’s one I’ve been sporting for a while. Continue reading
The new H&M magazine is out and as usual it’s a cracking good read. Each issue has three 1000+ word features and this issue includes one of mine on the magic of fashion shows. That’s not the only reason it’s a good read though. Continue reading
There has been quite the brouhaha over River Island showing a ‘blogger-inspired’ range to the press at its AW12 press day. Consisting of statement accessories and clothes (think texture clashing, fearless colourplay, bold prints, embellished everything) a few style bloggers have taken umbrage at being thought of as people who just throw on gaudy mis-matchy outfits to get attention from streetstyle photographers or other bloggers. To this I say, lighten up! Keep calm, keep your head down and carry on. River Island (and H&M with its forthcoming Anna Dello Russo collab) are just thinking commercially with this idea. Because to achieve this look (which I’d say is a particular experimental-eclectic blogger look than a general blogger look) you do need to buy things in multiples. So River Island, H&M et al will maximise on sales of say, a top, a bag and three necklaces, rather than just one piece. It’s smart business thinking innit!
Having missed the press day and the chance to appraise the AW12 collection myself, I asked River Island’s press office for their thoughts. Senior press officer Melissa Collins says, “the blogger story is representative of a look that’s interesting, exciting, not afraid to experiment, not afraid to try looks that break boundaries and to push limits and fashion forward. Bloggers are ambassadors of street style which has become such a key element of the fashion industry today. As a brand, we are defining what real people are wearing and we feel that bloggers are the voice of the real people.”
I think the debate is quite an interesting one as it does beg the question, where does style blogging go next? I’m sure this one will run and run and I wouldn’t be at all surprised to see the debate discussed further in Grazia next week…
Image: River Island Instagram
H&M Magazine’s Summer 2012 issue is out on Tuesday and the feature I wrote on the magic of fashion shows has made a coverline. I’ll be hunting out a copy next week, in the meantime, watch Clare Richardson styling Edita Vilkeviciute’s cover shoot here
Who doesn’t love COS? The Swedish brand may be the high street sister company of H&M but it has all the hallmarks of a higher end designer brand. It has its own aesthetic signature, an arty, design-conscious customer base and an intelligent point of view. It feels kind of secretive though, so here’s a wee peek into the brand as it launches a pop-up shop in Milan (designed by Gary Card).