H&M

How high street brands are disrupting the beauty industry

Topshop makeup and H&m Beauty - affordable and high quality make up on the high street

High street beauty has officially gone premium. Topshop’s beauty is five years old and thriving, J Crew’s lipsticks are a cult buy and H&M is going large on its beauty offer with a litany of launches happening in the next few months.

While Topshop kicked things off five years ago, launching its in-house make-up line on the LFW catwalk, the game changer was arguably & Other Stories in 2013, which paired a luxury Scandi aesthetic with an inviting experiential retail model. In fact, & Other Stories was intended as a beauty concept but was so appealing, it was extended to fashion. (more…)

LFW SS16 highlights: Day 4

Burberry Prorsum SS16 show at LFW

Clearly targeting a younger customer for Spring, Burberry Prorsum’s collection felt much cooler and ‘street’-er than this season’s haute bohemia. That meant an abundance of lightweight rain jackets shrugged over lace Friday night (or festival, perhaps) dresses and accessorised with monogrammed nylon rucksacks (the new monogrammed poncho) that you can order right now (click here to order). (more…)

THE DRG STYLE INDEX: MARC JACOBS, MAC, H&M, DKNY, ARMANI

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. SOFIA COPPOLA FOR MARC JACOBS AW15
sophia coppola in marc jacobs aw15 campaign by david sims

Gasp, Juergen teller didn’t shoot the latest Marc Jacobs campaign. That’s a shame because I loved all the Juergen campaigns, but I can’t complain too much about this shot of Sofia Coppola shot by David Sims. (more…)

THE DRG STYLE INDEX: H&M BEAUTY, SUPERGA, BROWNS, DIOR, RAF SIMONS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. H&M’S BIG BEAUTY PUSH

H&M beauty launch via The DRG Style Index

There’s something interesting kicking off in the high street beauty space. I think it’s similar to what happened with jeans and shoes a while ago, when the UK chain stores invested heavily in fashion-forward designs, outdoing the specialists at their own game. Topshop’s make-up is five years old this month and the product quality, design and branding are as good as many of the more premium brands. & Other Stories shook things up with its experiential retail approach, while Urban Outfitters is also jumping into the beauty space in a bigger way, stocking Tonymoly from Korea among others. Next: H&M is launching a 700 piece beauty line in September. Yes, H&M has dabbled in beauty before but not in any serious way. (more…)