Tag Archives: high street

What Asos did next – get ready for the ‘new in’ app

Posted on by Disneyrollergirl

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There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. It cuts away all the clutter, leaving you with only the freshest product deliveries. (You’ll have to wait a little longer though, it doesn’t launch for a few weeks.)

Another thing I discovered at the Asos press day last week was its innovative approach to personal shopping. It has recruited its personal styling team via a combination of their own personal style, styling ability, social feed and dedication to customer service. It makes sense to the Asos customer, who will follow a particular ‘personal stylist’ because they love their aesthetic. Each stylist is set up with their own Asos-approved Pinterest, Twitter and Instagram profiles to engage their followers to the max. The direct and converstional contact of Instagram is a decidedly more engaging tool that traditional methods of enquiry like email, and feels suited to the instant-info expectations of today’s young online shopper. Plus, UK shoppers can choose their favourite stylist for one-to-one shopping advice via the online stylist’s chat feature.

For next season, the product is looking great too. Most impressive are the romantic structured dresses adorned with lace, embroidery and applique. There’s also a good dose of raw-edged denim (90s references will run and run) and jewellery is going strong with delicate single earrings proving to be the ear cuff of SS15…

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WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Navaz Batliwalla/Disneyrollergirl; Instagram

A VIP tour at ASOS HQ

Posted on by Disneyrollergirl

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Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.

ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… Continue reading

Isabel Marant for H&M – only five more sleeps

Posted on by Disneyrollergirl

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Is the Isabel Marant for H&M collab likely to be the most popular yet? It’s possible. I’ve seen the goods up close and they’ve done a great job of including the Marant signatures – from mannish coats to second-skin leather cigarette pants, to simple stiletto pumps. Continue reading

Guest post: The newly-launched ‘& Other Stories’ celebrates individual (street) style

Posted on by Disneyrollergirl

No-one does the high street better than the Brits, except possibly the Swedes! Well, H&M in particular. Launching today is H&M’s new brand, & Other Stories. Here’s the verdict from guest contributor, LSN Global retail editor, ALISON BISHOP

So, the new retail concept & Other Stories by H&M has finally launched (in London first, natch), and it seems there is room for another fashion retail concept on the high street. & Other Stories lives up to its premium product pitch in terms of ‘style over fast-fashion’. Continue reading

Warehouse Christmas SOS film – recognise yourself?

Posted on by Disneyrollergirl

Warehouse has upped its digital game considerably since relaunching its etail site a few months ago. As well as a much fresher looking site with the full complement of social sharing buttons, the British high street brand has embraced the power of the fashion film.

This sharply observed ‘Christmas SOS’ film, produced to promote its 90-minute delivery service (er – wow), is brilliantly executed and top contender to upstage last year’s Walk Of Shame viral (remember the work of genius from Harvey Nichols?).

Watch and cringe…

AW12 trend report: My Whistles picks

Posted on by Disneyrollergirl


Last weekend I was featured in The Guardian, picking out my favourite high street pieces from Whistles. I chose its boyish coats, tailored tees, a little red long-sleeved dress, a pyjama-style blouse and some minimalist leathergoods as my seasonal edit. Continue reading

Rumoured: Maison Martin Margiela for H&M

Posted on by Disneyrollergirl


Twitter is abuzz with the rumours of H&M’s (allegedly) latest collab with Maison Martin Margiela. While I’m loving the idea of cheap-chic versions of Margiela trench coats, Tabi boots and L’Incognito sunnies, these days it’s not just about the product. There’s also the ad campaign, video and surrounding promotional activity to get excited about. So who do we think might be commissioned to work on those and what to expect? I’d love to see an accompanying Sophie Calle video or ad campaign (behind the lens, but why not in front of it as well) or perhaps Kirsten Owen as the face of the campaign. What about you?

[Image: Tatsuya Kitiyama/A Blog Curated By]

Hobbs AW11

Posted on by Disneyrollergirl

These energetic and whimsical illustrations for Hobbs AW11 footwear caught my eye. They’re by their designer Yasmin Sandytia…
Continue reading

Topshop’s Secret Store

Posted on by Disneyrollergirl


Topshop has taken its designer collaborations to the next level by commissioning smaller runs of unique pieces from its favourite directional designers and housing them in their own ‘secret store‘. Continue reading

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