Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how Hermès is using playful storytelling to launch an accessories e-commerce microsite
Hermès has a playful answer to the emotive question of why we shop for luxury: irresistible whimsy.
Via its engaging and fun new website, Hermèsistible, the French luxury brand says ‘just give in to life’s temptations’ and, ‘go with your irrepressible desire’ to buy to that enamel silver bracelet or buckled leather cuff. (more…)
It’s been months since Apple Watch launched and I still don’t know anyone in my regular circles who has one. Definitely not one that they paid for with their own money, that they use regularly. My current evaluation of Apple Watch and other similar wearables is that it doesn’t add up to a long term, meaningful investment. Like other electronic devices – phones, tablets, phablets – there’s a feeling that it will implode in the space of a couple of years, as per the inbuilt obsolescence of most Apple devices. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. GLOSSIER GOES GLOBAL
Did Christmas just come early? Yes, if you’re one of the gazillions feeling the #FOMO of Glossier’s much-coveted beauty products. Glossier’s Balm Dotcom all-purpose salve just arrived at Net-a-Porter, so you can order a 3-pack and get it shipped to anywhere that NAP ships to. Buy it here….
2. ERDEM’S HOME-TAIL STORE
Shall we all just move to Mayfair and be done with it? The latest British luxury designer to set up shop in or around Mount Street is Erdem, whose first store has just debuted at 70 South Audley Street, W1. As is the current retail vogue, it has a ‘home-tail’ feel, with perfectly placed lamps, plants, furniture and of course, an expertly-selected edit of books to complement the romantic floral frocks and brocade coats. Style Bubble has the low-down…
3. HERMES UNVEILS ITS MENSWEAR MANIFESTE SITE
For what’s considered the most storied and traditional of luxury brands, Hermès has certainly been killing it on the digital front lately. While the Hermès X Apple Watch hoo-ha hogged the news this week, Hermès also launched a new men’s editorial and e-com site. Called ‘MANifeste’, it’s witty, interactive and beautifully executed.
4. PAUL SMITH REINVENTED?
Are we in for a big Paul Smith-shaped surprise when we see the SS16 womenswear collection at LFW next Sunday? This article in i-D hints that things on the womenswear design front are being stepped up a notch…
5 OTHER SHOP X FINERY
If you like physical shopping as much as (or more than) shopping online, you might like to know that OTHER Shop is now stocking an edit of Finery in its Kingly Street store. The highlights for me are this structured pleat skirt (above), the brilliant leather skirt and the high neck tees. The prices are crazy good, especially if you like your office-wear with a bit of a twist… Read more at OTHER Shop or shop here.