Hermes

Trend report: what to wear for AW25



Wales Bonner aw25

Here’s my theory. The 2020s hasn’t actually started properly because the first five years were stalled due to Covid and its after effects. Fashion-wise, could we be at the turning point now, with all the big runway debuts ringing in major changes (we hope)? Let’s see. For now, I’m still in my classics era, so I’m spotlighting the people and brands doing that really well, including the labels to target for the best pieces at non-crazy prices. Plus, a 90s shoe revival, some beauty updates and what’s on my culture wish list… (more…)



Save the date: La Beauté Louis Vuitton (UPDATED)



La Beauté Louis Vuitton

God, it feels like years since the first whispers of Louis Vuitton’s make-up line emerged. The range, La Beauté Louis Vuitton, is set to land on 25th August with 55 lipsticks, 10 balms and eight eye shadow quads all creative directed by Pat McGrath.

Industry insiders are hoping for innovative formulas and an immersive retail experience to bring entry-point customers back to LV after a luxury slowdown – although prices are rumoured to be twice that of Hermès Beauty. (Remember their launch in 2020?) (more…)



Sweater girls at Hermès AW25



Hermes aw25 beauty

So many easy styling ideas to steal from Hermès AW25. There were a lot more skin-exposing looks than usual, but I still prefer the more ‘garconne’ vibe.

It’s all about the sweater-girl styling for me; a no-brainer to adopt without spending a cent. Firstly, double sweaters. I love this abbreviated take on an MA1 jacket (above), with the fine-gauge knits doubled around the waist. (Are the sweater sleeves threaded through the belt? What a great detail!) Next, the sweater-scarf styling around the neck. Clearly nothing new in itself, but it looks ultra-sophisticated when all in the same monotone. (more…)



On my radar: Marie Marot



Marie Marot

Ok, she’s been on my radar since around 2014, but is Marie Marot on yours? She should be!

This shirt designer is her own best brand ambassador (wait, why isn’t she on Substack?!). Her personal taste is textbook gentlewoman style; in fact, I’m pretty sure she was on my Pinterest board for my book pitch. Think tailored crop pants, Jil Sander or Church’s lace-ups, Charvet socks and – of course – the most beautiful cotton shirts, worn buttoned or unbuttoned. (more…)