Burberry is surely the king of fashion customisation. So far it has monogrammed scarves, ponchos, perfume bottles and now, trench coats. Starting this week, you can monogram your trench coat using an online tool that gives you up to three initials in a selection of 15 thread colours. The beauty of the online tool is that it lets you preview what your monogrammed trench will look like before you press the ’buy’ button.
The monogramming trend does throw up one quandary for me however. (more…)
While all the fashion chatter of the last two weeks has revolved around the subjects of fashion week and fashion media and their relevance in the social media age, an interesting exhibition has opened at the National Portrait Gallery to slow the conversation right down. Vogue 100: A Century of Style is a celebration of 100 years of Vogue, the iconic print magazine whose images (photos and illustrations) continue to wield huge influence on style and culture.
Why go to an exhibition showing cult Vogue images when you can see them most any day flashing up on Instagram, Tumblr or Pinterest? The answer to me is simple. (more…)
“There is only one person who knows how to make this piece; this lady has been working here for thirty years.” This, and many other such factoids are the type of geeky nugget one gobbles up on a visit to the Lesage couture embroidery workshops on the outskirts of Paris. On an industrial estate that’s a step up from your average (think sun-dappled and tree-dotted), it’s where the hands of dedicated embroiderers stitch and bead Chanel’s finest couture showpieces. (more…)
High fashion is going all sci-fi and I don’t know how I feel about it. Current example: Louis Vuitton’s Series 4 ad campaign just launched (on Nicolas Ghesquiere’s Instagram of course), featuring Lightning from Square Enix’s Final Fantasy game* (above). Readers, Instagram exploded.
It’s not the first time we’ve seen a high fashion brand presented as Final Fantasy video game characters; remember this Arena Homme+ Prada editorial from 2012? It was a menswear editorial to celebrate the 25th anniversary of the Final Fantasy series, but female favourite Lightning also made a cameo…
For the Vuitton campaign, the brand went one better with a fully animated Insta-video made in collaboration with computer game company Square Enix’s director Tetsuya Nomura. It’s all very dynamic and cool, and definitely something different. And it taps into the merging of fantasy and reality that Generation Y is so obsessed with (related: the rise of Cosplay).