heritage

Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)



Retail report: Come on over to Coach House, London



Coach House London flagship store

If you’ve strolled through Oxford Circus Station lately, you’ll know there’s a new Coach store in town. The giant billboard and video ads along the tunnel walkways and up the escalator are a good giveaway. If not, the neon dinosaurs lighting up its Regent Street windows may well lure you in. (more…)



Gentlewoman style: forward planning



Smythson diary

How far do you like to plan ahead? Are you the type to get your next year diary in August, or do you buy it in clearance on the 31st January (you cheapskate!)?

Smythson is making it very easy to stock up now with its 2017 diaries which now come in an extended range of colours. Its customers kept asking for different shades, so it’s gone mad and given them everything they asked for and more. (more…)



Workshop visit: At Chanel, it’s all wheat, no chaff



Chanel L'Epi brooch fine jewellery Les Bles de Chanel

When did wheat get such a bad rap? What was once revered for giving us our daily bread is now feared for making us fat, tired and irritable. Time for a rebranding campaign perhaps, but who would have expected the redeemer to be…Chanel?

In fact, the notion isn’t quite as eccentric as it seems if you know the history of Chanel. The young Gabrielle Chanel had humble beginnings, spending her childhood in the rural French region of Auvergne, known for its wheat fields. As a young woman she became friends with Salvador Dali, who once gifted her a painting of wheat, a gesture that symbolised success, growth and prosperity. From there on, wheat became one of the signature house codes, woven, embroidered and knitted into many a collection. Fast-forward to 2016 and the humble ear of wheat is the focus of some of the most extravagant Chanel pieces you can buy – from the ‘Les Blés de Chanel’ high jewellery collection. (more…)