heritage

How Levi’s helped define these cool young brands

re/Done upcycled jeans

Oh I do like a happy marriage! What could have been a fraught, competitive relationship has ended in harmony with Levi’s and RE/DONE joining forces recently at Coachella for a bit of a denim-ed up love-in.

If you remember, RE/DONE launched its denim brand last year on the basis of repurposing old Levi’s 501s by re-cutting them into a slightly more contemporary fit. The success of RE/DONE arguably led to the Levi’s 501 revival (ahem, have you seen me in the current campaign?) and happily both brands have seen fit to align in a formal collaboration, rather than compete. (more…)

Levi’s 501 ways to wear*

Levi's 501 Ways to Wear campaign

You’ve got to hand it to Levi’s for taking the renewed love for 501s and running with it. First came the hipsters with their vintage flea market finds, then the street style brigade, teaming their reclaimed-from-the-archives favourites with classic stiletto pumps. Next, Levi’s decided to revive the originals, in blue and white, followed by the recent 501 CTs, a slimmer, tapered cut jean. Bingo! Cue 501 mania, with a whole new generation discovering the wonders of a true blue indestructible 5-pocket jean. (more…)

Old money, old Vuitton

louis vuitton classic bag

Sometimes I miss classic, old school, old money Louis Vuitton – no bells, no cyber whistles. It takes me back to my old au pairs with their tan-strapped cross body monogrammed bags, belted camel coats and stack heeled boots. (And denim flares, it was the late 70s.) Oh yes, I had very chic au pairs….

classic louis Vuitton bag

WORDS: Navaz Batliwalla/Disneyrollergirl
SECOND IMAGE: Idea Books/ Instagram

Vintage Coach repurposed

Coach Vintage at Barneys. Vintage Coach bags sourced by Coach, repurposed and sold in a collaboration with Barneys

You know a heritage brand is on the up again when fans start to clamour for its vintage numbers. It happened with Gucci, it’s probably happening with Coach and I imagine it will happen with DKNY.

When a classic brand goes through a downturn and then an upswing, it creates a new swell of interest around it. So with Gucci, suddenly all the buzz around Alessandro Michele had people scouring their lofts and closets for long-neglected snaffle loafers and printed scarves. Online consignment site Vestiaire Collective already did a brisk business in selling pre-loved Gucci, but the renewed interest has brought a whole new rush of customers on the hunt for pre-Michele Gucci (more…)