On this week’s DRG STYLE INDEX, these are the brands that caught my attention…
1. BARRIE TO LAUNCH READY TO WEAR (AND A STORE IS IMMINENT TOO)
The Made in Scotland ethos is gaining momentum with the launch of a new Barrie RTW collection next month. Designed by Chanel’s Odile Massuger using premium cashmere fibre, we’re promised twenty silhouettes merging clean lines with adventurous motifs and colours – I’m particularly intrigued by the description of handpainted porcelain buttons! (more…)
I love what the young perfume brand, Kilian is doing with fragrance and packaging right now. Combining experimental fragrance with multi-tasking accessories and an eco-consciousness, Kilian Hennessy’s (of the Hennessy cognac family) current scents come in refillable spray bottles of eau de parfum (£160) that are then packaged in white glossy cases. (more…)
Warehouse has upped its digital game considerably since relaunching its etail site a few months ago. As well as a much fresher looking site with the full complement of social sharing buttons, the British high street brand has embraced the power of the fashion film.
This sharply observed ‘Christmas SOS’ film, produced to promote its 90-minute delivery service (er – wow), is brilliantly executed and top contender to upstage last year’s Walk Of Shame viral (remember the work of genius from Harvey Nichols?).
Editing, editing, editing. As any stylist or magazine editor knows, what you leave out is as important as what you leave in. And so in retail, we’re seeing a similar thoughtful curation taking place in order to stand out from competitors. (more…)