Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.
And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. (more…)
What a surprise to see a Nigel Shafran shoot in Vogue. And styled by Joe McKenna too. Shafran’s last Vogue shoot was 21 years ago and he has brought his quiet observational style to the the UK title with this ode to consumerism (beating Karl to the punch), shot in the temples of Vuitton, Chanel and Celine on Avenue Montaigne… (more…)
This week is all about couture but did you know that alongside the gowns, there’s also the haute joaillerie to be wowed by? Louis Vuitton, Christian Dior, Boucheron, Chanel and the rest all showcase their top-tier diamonds, pearls and rubies; quite frankly, the frocks are small fry compared to this finery. (more…)
Playful luxe is the trend that just won’t die and for Christmas, Fendi has gone for it in a major way. Enter its Bag Bugs, which first made their appearance on the AW13 runway in all their funny-faced, Muppets-esque furry glory.
This month, Harrods has the exclusive on Fendi’s Bag Bugs capsule collection. (more…)
So have you been wondering how my 3X1 custom jeans turned out? Well I hope you like details because there’s a lot to take in. After my appointment at Selfridges with the 3X1 team at the beginning of August in which they let me modify their W2 Boyfriend jean with my choice of denim, thread, pocket details, buttons and zips, I took delivery of the finished article four weeks later. Like my Smythson experience, the choice was quite overwhelming at the time but the results are nothing short of superb. (more…)
There’s something charming, and humbling about a one-to-one session with a true craftsman, not least when it comes to haute horlogerie with one of my favourite watch brands: Jaeger-LeCoultre. I’m a big fan of the Reverso watch from the Swiss luxury watch-maker (have you seen its latest collab with Valextra? Oh my!), that just happens to be celebrating its 180th anniversary with a dedicated exhibition space at Harrods. (more…)
Gosh isn’t there a lot going on with retail right now? Online may be the all-powerful monster threatening the high street, but bricks and mortar stores are fighting back by ramping up the drama and excitement on offer.
This weekend is your last chance to get involved in the multi-sensory experience that is Dior at Harrods. (more…)
Further to yesterday’s Chanel post on the subject of the ‘Disneyfication’ of luxury retail; I hear that Harrods will be Disney-themed this Christmas. Swarovski was the brand partner last year and this year promises another fantasy-filled extravaganza beyond our wildest dreams. Think windows displaying one-off gowns for Disney princesses by the likes of Valentino and Versace, a fourth-floor Disney pop-up boutique, plus a special focus on Disney’s Cinderella to tie in with the global high-def launch of the animated Cinderella on Blueray.
In our modern cross-pollinating world, this is the perfect way for film, fashion and retail to collide to benefit all parties. (And somewhere in the mix there must be a magazine media partner ready and waiting with an Aurasma app to tie it all together. Harper’s Bazaar perhaps?) Disney has upped its fashion collabs considerably recently. I loved the Mawi jewellery, and the Cinderella Louboutins sound promising. Of course, I’m still holding out for a Louis Vuitton Disney collab. It’s got to happen soon, hasn’t it?
It’s menswear day at London Fashion Week today, a slightly odd bit of scheduling as the men’s buying season is pretty much over by now. No worries though, menswear is getting its very own mini UK fashion week(end) from 15th -17th June, which will mean designers can maximise their chances of making the order books for SS13. (more…)