Harrods

Watch this: Harrods Inside The Studio with Matthew Williamson

The life of a fashion designer is more fascinating (and varied) than ever. Researching and designing the collections is the creative bit but then come the extras; production, promotion, collaborations, not to mention the social media and editorial that have become such solid components of building a brand.

Harrods has decided to explore the mystique around designers and their processes by giving us a behind-the-curtain peek into four British designers and their businesses. (more…)

Content meets commerce: Introducing the Harrods.com ‘Inside The Studio’ campaign

Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.

In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? (more…)

London Fashion Week SS15 highlights: Day 5

Simone-Rocha-ss15

This post is a little late because I had so much post-LFW catching up to do.

Simone Rocha is a favourite for Londoners and has finely tuned her unique communion-chic aesthetic. I loved how the models’ heads were swathed in sheer, flower-scattered voiles. Also, those pink lace-ups… (more…)

Harrods’ new shoe floor is retail heaven

Processed with VSCOcam with a5 preset

Will we ever tire of buying shoes? Judging by the last few years, it would appear our appetites are bigger than ever. Each shiny new footwear department (some big enough to have their own postcode), mall and ecom site just opens up more possibility, choice and downright longing.

Harrods’ Shoe Heaven floor has become a thing of legend and it’s only just opened. (more…)