Harrods

Vogue Festival 2015 – the highlights

Vogue Festival 2015

Four years in, the Vogue Festival is firmly established, mixing A-list talks with smaller panel discussions, styling workshops, the obligatory makeover stations and opportunities for one-on-one careers advice with Vogue staffers. It’s a pretty good example of a brand extending its reach well beyond the printed (or digital) page, to touch the lives of its next generation reader. (more…)

On scent, service and the science of perfume shopping

Avery Perfume Gallery London

Scent discovery has become something of a recent fascination of mine, odd because I never saw myself as a ‘fragrance person’. Maybe that’s because the fragrance experiences of my youth were really rich and over powering (Dior Poison, YSL Paris, The Body Shop Dewberry – remember those?). And also because perfume was mostly seen as a grown up, luxury pursuit and in my anti-glamorous youth, luxury was far from accessible or cool. (more…)

Watch this: Harrods Inside The Studio with Matthew Williamson

The life of a fashion designer is more fascinating (and varied) than ever. Researching and designing the collections is the creative bit but then come the extras; production, promotion, collaborations, not to mention the social media and editorial that have become such solid components of building a brand.

Harrods has decided to explore the mystique around designers and their processes by giving us a behind-the-curtain peek into four British designers and their businesses. (more…)

Content meets commerce: Introducing the Harrods.com ‘Inside The Studio’ campaign

Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.

In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? (more…)