Tag Archives: Harrods
The life of a fashion designer is more fascinating (and varied) than ever. Researching and designing the collections is the creative bit but then come the extras; production, promotion, collaborations, not to mention the social media and editorial that have become such solid components of building a brand.
Harrods has decided to explore the mystique around designers and their processes by giving us a behind-the-curtain peek into four British designers and their businesses. The Inside The Studio campaign launches this week with Matthew Williamson, followed in the coming weeks by Rupert Sanderson, Antonio Berardi and Alice Temperley. I’ve partnered with Harrods, trailing the crew as they filmed in the studios of Matthew Williamson. On arrival at the industrious Queens Park atelier, I was greeted by a production crew of 11 and a groaning breakfast table overlooked by a supersized photo of Kate Moss and Jade Jagger modelling the designer’s first ever ‘Electric Angels’ collection. Ever since that 1997 debut (rising from the ashes of the 90s minimalist era), I’ve loved the Williamson colour palette, always upbeat and slightly jarring but beautifully so.
As the Harrods crew set up their interview with Matthew and his muse, artistic director Georgie MacIntyre, I busied myself nosing around the studio, pattern cutters, mood boards and just-finished SS15 collection. Outfits were hung on rails ready to be styled with the appropriate jewellery and accessories in preparation for the London Fashion Week show. If you like colour, this looks like a joyous place to work – the bookshelves are colour-coordinated, there are evocative mood boards everywhere and even something as humble as a zip or a cotton reel becomes an excuse for some psychedelic colour-play…
In the Inside The Studios film, Matthew explains that his brand “has a super-clear DNA, it’s rooted in that sense of a bohemian jet-set sensibility. That’s always the cornerstone and the anchor to every collection. The challenge for me creatively is to move that forward.” Enter Georgie, whose encapsulates the brand with the kind of nonchalance that can rock mismatched prints one minute and a chiffon gown the next. As Matthew told me, “Georgie makes what I do slightly cooler than it would be without her!”
Matthew has become as famous for his legion of famous friends and social media followers as his hyper-natural prints and embroideries. He was late to the social media game but now thrives on the immediacy of the reaction he gets on Instagram. “It’s a pure brand to customer interaction and it’s become such valuable feedback,” he says. It’s interesting to me how designers have put themselves in front of cameras so readily, whether their phone cameras on Instagram, or film cameras for projects like Inside The Studio. Clearly, we all now know the value of storytelling, hence me, Harrods and Matthew Williamson grabbing every last nugget of information and insight as a potential piece of content.
The Inside The Studio campaign continues with more interviews and films to come from Rupert Sanderson, Antonio Berardi and Alice Temperley. Head over to Harrods.com to watch the stories unfold and follow the hashtag #HarrodsInsideTheStudio to join the conversation on social media.
Words and images: Navaz Batliwalla/Disneyrollergirl.net
*THIS POST WAS PRODUCED IN PARTNERSHIP WITH HARRODS*
Harrods is giving a big push to its digital content, bolstering its e-commerce with rich, online editorial. This month, I’m partnering with Harrods to spread the word on its latest editorial campaign, Inside The Studio.
In the run up to the British Fashion Awards, Harrods has teamed up with Alice Temperley, Antonio Berardi, Rupert Sanderson and Matthew Williamson to show us what we really want to see… what actually goes on in the ateliers? Continue reading
This post is a little late because I had so much post-LFW catching up to do.
Simone Rocha is a favourite for Londoners and has finely tuned her unique communion-chic aesthetic. I loved how the models’ heads were swathed in sheer, flower-scattered voiles. Also, those pink lace-ups… Continue reading
Will we ever tire of buying shoes? Judging by the last few years, it would appear our appetites are bigger than ever. Each shiny new footwear department (some big enough to have their own postcode), mall and ecom site just opens up more possibility, choice and downright longing.
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. HERMES LAUNCHES LE BAIN
So here you have the ultimate bathtime experience. Can you think of anything posher than Hermes hand wash or shampoo? Continue reading
When it comes to immersive, experiential retail, you can’t really beat Harrods and its epic store takeovers. Chanel and Dior have had their turn and this month saw the unveiling of Pradasphere, a fusion of shop windows (40 in total), pop-up shop, cafe and exhibition.
The exhibition on the fourth floor is the big draw. It starts with glass cabinets telling the story of the beginnings of the 101-year-old brand. Originally purveyors of leathergoods, we’re shown vitrines of ancient paper packaging, handbag frames and luxurious vanity sets for the travelling classes. All give an air of revered Milanese shopkeeper to the proceedings, nicely bringing us back to retail. Continue reading
Introducing the DRG STYLE INDEX, a ranking of the brands on my radar each week. In order of impact, these are the brands grabbing my attention right now…
1. CELINE’S RETAIL WOW FACTOR
My first foray into the Mount Street store (above). Um, wow. The smell! The flooring! The merch! The ratio of sales staff to customer (3-1 on my visit)! At the till, mulling over a two-tone luggage Tote, was a Ghanian lady in full Vlisco-print gear, including headwrap. Oh to photograph her printed skirt against the patchwork marble floor tiles… But alas no, I got the feeling it’s a No Photos kind of store… Continue reading
Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.
And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. Continue reading
What a surprise to see a Nigel Shafran shoot in Vogue. And styled by Joe McKenna too. Shafran’s last Vogue shoot was 21 years ago and he has brought his quiet observational style to the the UK title with this ode to consumerism (beating Karl to the punch), shot in the temples of Vuitton, Chanel and Celine on Avenue Montaigne… Continue reading