guest blog

Ask Alison: Do you speak Hermès?

Hermes launches Hermesistible microsite

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how Hermès is using playful storytelling to launch an accessories e-commerce microsite

Hermès has a playful answer to the emotive question of why we shop for luxury: irresistible whimsy.

Via its engaging and fun new website, Hermèsistible, the French luxury brand says ‘just give in to life’s temptations’ and, ‘go with your irrepressible desire’ to buy to that enamel silver bracelet or buckled leather cuff. (more…)

Ask Alison: Digital runways and the evolution of live-streaming at NYFW & LFW

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP who unpacks her physical-meets-digital findings so far from the SS15 fashion show season…


The fashion show is dead. Long live the interactive, digital brand experience now taking place during New York and London fashion weeks, where consumers, influencers and their collective social media clout are the preferred global audience. (more…)

Nike – just did it

Mr DRG is quite the trainer connoisseur, having spent far too much time and money on them during the first wave of sneaker-freakery back in the day. Here’s his guest post on his latest Nike fixation…

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I love the way that Nike has been updating classics from its archives over the last few years. Not such a stange statement you might think, but this comes from someone whose mantra is a fixed, ‘don’t mess with a classic, it’s classic for a reason’. Yet Nike is pulling it off, time and time again. (more…)

Afro Hair and Beauty Live: the highlights

Last month saw the 33rd year of the Afro Hair and Beauty Live show at Islington’s Business Design Centre, the biggest show of its kind in Europe. Knowing how big the UK black beauty market is (black women are said to spend six times more on hair and beauty), I intended to go to this but in the end had conflicting commitments. Instead, TOLU OGUNSOLA attended on my behalf and here she reports on her top three finds…



Just as I expected, I was greeted with a great buzzing atmosphere as I entered Afro Hair And Beauty Live. People were talking excitedly here, there and everywhere about what products they wanted to buy and blaring music further amped up the excitement for all involved. Natural hair has definitely taken off in the past year or so, with women of colour taking a vested interest in returning back to their roots as it were. (more…)