guest blog Archives - DisneyRollerGirl

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Ask Alison: Digital runways and the evolution of live-streaming at NYFW & LFW

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP who unpacks her physical-meets-digital findings so far from the SS15 fashion show season…

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The fashion show is dead. Long live the interactive, digital brand experience now taking place during New York and London fashion weeks, where consumers, influencers and their collective social media clout are the preferred global audience. (more…)

Nike – just did it

Mr DRG is quite the trainer connoisseur, having spent far too much time and money on them during the first wave of sneaker-freakery back in the day. Here’s his guest post on his latest Nike fixation…

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I love the way that Nike has been updating classics from its archives over the last few years. Not such a stange statement you might think, but this comes from someone whose mantra is a fixed, ‘don’t mess with a classic, it’s classic for a reason’. Yet Nike is pulling it off, time and time again. (more…)

Afro Hair and Beauty Live: the highlights

Last month saw the 33rd year of the Afro Hair and Beauty Live show at Islington’s Business Design Centre, the biggest show of its kind in Europe. Knowing how big the UK black beauty market is (black women are said to spend six times more on hair and beauty), I intended to go to this but in the end had conflicting commitments. Instead, TOLU OGUNSOLA attended on my behalf and here she reports on her top three finds…

MR & MRS MILLI’S

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Just as I expected, I was greeted with a great buzzing atmosphere as I entered Afro Hair And Beauty Live. People were talking excitedly here, there and everywhere about what products they wanted to buy and blaring music further amped up the excitement for all involved. Natural hair has definitely taken off in the past year or so, with women of colour taking a vested interest in returning back to their roots as it were. (more…)

Guest post: Jigsaw’s Duke Street Emporium is a 3D shopping experience

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Jigsaw has opened a mini department store dedicated to what it calls ‘social shopping’, putting the 3D back into retail. DRG contributor ALISON BISHOP takes a tour with CEO Peter Ruis

“Retail brands have the authenticity to create something unexpected, at Jigsaw we like shops to be slightly off-pitch,” CEO Peter Ruis told me at the launch for Jigsaw’s Duke Street Emporium in Mayfair.

The Emporium name comes from the idea that Jigsaw’s new multi-label, multi-concept two-floor store is like a journey of discovery. “It’s a bit of fun, it’s a bit of curating, the rooms are like catacombs of discovery,” says Ruis. “You can travel through the store finding new products and displays, it’s intended to be very fluid and you can spend as much time as you like going from room to room. They are quite small and merchandise is not overloaded so you can always find things to be inspired,” he says. (more…)