Gosha Rubchinskiy

THE DRG STYLE INDEX: GUCCI, NARS, JO MALONE LONDON, GOSHA RUBCHINSKIY

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GUCCI’S GUCCIGRAM IS GENIUS

“#GucciGram is a starting point to tell different stories, which are all united by great freedom. Today creativity is often born and finds its voice in digital media, a vital source of visual culture.” Alessandro Michele With its #GGBlooms and #GGCaleido prints, which layer a dazzling floral bouquet as well as an ever-shifting geometric pattern inspired by the eponymous kaleidoscope over classic double-G print fabric, Gucci underlines our new cultural reality. Namely, we’re all on the Internet, all the time. The way we consume visual art has changed. We don’t need to wait to go to a museum anymore. We just open Instagram on our smartphones and have immediate, intimate access to brilliant photographers and artists around the world who post their work as soon as they create it. Inspiration is drawn as easily from 19th-century Florence as it is from 21st-century technology. Everything is a remix. #GucciGram takes place in this cultural collision. The artists #AlessandroMichele has chosen all take different approaches to Instagram, but what they have in common is their ability to use the Internet to disseminate new forms of imagery. At the forefront of cultural innovation, these artists have chosen to create work on their own terms and present it directly to their audiences in a subversion of the old indirect relationship of artists, curators, and viewers. Gucci on Instagram shows us that we can seek out our own creative voices online and approach culture voraciously. Text by @kchayka

A photo posted by Gucci (@gucci) on


Gucci’s
dreamy maximalism was made for Instagram, so whoever came up with its current #GucciGram campaign deserves a gold medal. (more…)

THE DRG STYLE INDEX: CHANEL, GUCCI, GOSHA RUBCHINSKIY, FIORUCCI

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. CHANEL TO STAGE MADEMOISELLE PRIVE EXHIBITION
Chanel MADEMOISELLE PRIVE exhibition coming to the Saatchi Gallery in London

It seems like Chanel is never out of the news and this week it’s to announce a forthcoming exhibition that celebrates the heritage of the house. (more…)

The DRG STYLE INDEX: GARETH PUGH, TIM COPPENS, GOSHA RUBCHINSKIY X ASOS, WOOD WOOD X CHAMPION

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TEN YEARS OF GARETH PUGH

Gareth Pugh aw06 Gareth Pugh aw06

Was it really ten years ago that Gareth Pugh first showed in London? It certainly was, and he’s marking the occasion by returning to show on the LFW schedule. There’s also a retrospective exhibition, showing at the Galleria Melissa store in Covent Garden from February 11th until May. (more…)

A decade of Dover Street Market

1 MAIN DSM 10th Anniversary-Facade by RK (3)

Oh, what a busy year it’s proving to be for London’s Dover Street Market. This month marks its tenth year and to celebrate it’s doing what it does best, collaborating with its fashion friends to create more retail excitement than ever.

Let’s not forget, when Dover Street Market opened in 2004 it was the first store of its kind, a weird and wonderful melange of mega-brands, just-emerging designers and street wear – ever changing and always unpredictable. Twice a year it operates its ‘tachiagari‘, shutting up shop for three days while it installs a completely new vision for the new season.

This year, following its tachiagari in July, it’s shaken things up again by adding a scattering of ‘market stalls’ (complete with striped awnings) selling DSM souvenirs to delight the store’s avid retail tourists. (more…)