HOW IT WORKS
You book an appointment which costs £30 (redeemable against purchase). I had my appointment with the charming Fred Letailleur, YSL’s head of make up for northern Europe, who is not only an expert make-up artist, but is now a master Google Glass user. Which is a considerable combination that needs extreme focus. Not only does the make-up artist have to concentrate on what they’re doing to your face, but they’re also operating a tiny camera (embedded inside the ‘glasses’) with discreet movements, and engaging with the customer – answering questions, making you feel at ease etc. (more…)
You’ve got to hand it to Yves Saint Laurent Beauté, it has come up with a really smart way of using Google Glass. Back in September it introduced its hi-tech take-home tutorials to Bloomingdales (below), in which its make-up artist wielded his magic paints and brushes on customers, while simultaneously filming the one-to-one consultation using Google Glass. (more…)
Two days into London Fashion Week and, as with New York, the arctic temperatures are having a definite impact. Not just in what the guests have been wearing at Somerset House (rain ponchos and fur trims outstrip open toes), but on the runway itself. (more…)
For Burberry Prorsum’s SS14 menswear show in its new London home we were treated to a collection called Writers and Painters. A gentle mashup of Alan Bennett boyish shapes and a Hockney colour palette (primary brights expertly layered by Burberry stylist Elliot Smedley), it was certainly commercial but thoroughly eye pleasing.
Styling is so important for a show like this in which the pieces don’t reinvent the wheel and you can’t inspect the quality up close. The outfits were accessorised with soft leather drawstring duffles and polka dot ‘Wave’ sunglasses. (more…)