Tag Archives: Glamour
Glamour magazine: How Cara Reinvented Cool
Much as I love digital, there’s still a buzz to be had from seeing my byline in print. Glamour magazine commissioned me to write a few words on Cara Delevingne, in which I tried to pinpoint the essence of her success. Conclusion? It’s a combo of everygirl personality plus a super-social media presence that her fans love to engage with. And from a brand point of view, rather like some uber-bloggers, Cara has the cash factor – when she wears something, it sells. (As streetwear brand Hardware LDN told me, “when Cara was spotted wearing Hardwear LDN at London Fashion Week, we sold 200 units within the hour”.) No wonder she gets repeat-booked by brands like DKNY, Chanel and Burberry – it’s all about the ROI, baby!
You can read the four page feature in Glamour, out now…
The Yves Saint Laurent legacy
London’s gearing up for London Fashion Week but I looked ahead to Paris Fashion Week, and specifically, Yves Saint Laurent for my Glamour Style Tribe blog. Read it here…
Double-breasted jackets: A do or a don’t?
To celebrate the launch of London Collections: Men (aka the new London menswear shows), I wrote about double-breasted tailoring for Glamour…
