Now more than ever, fashion is part of the entertainment system. And no one knows this better than Giorgio Armani. An early believer in the commercial clout of red carpet dressing, his ad campaigns are cinematic extravaganzas worthy of their very own film awards.
Armani’s passion for cinema extends for another season to Films of City Frames, an initiative designed to give a platform to emerging filmmakers from four of the world’s most prestigious film schools. Their brief? To create a short film based on real life, set in the film school’s city – and starring Armani ‘Frames of Life’ eyewear in a supporting role. (more…)